Life, 1923-01-11 · page 33 of 36
Life — January 11, 1923 — page 33: what you’re looking at
What you’re looking at
This page is primarily **advertising**, but the "DON'T APOLOGIZE!!" advertisement uses satire to mock social anxieties of the 1920s. The pitch mocks uptight etiquette culture: it tells readers not to apologize for poor dancing, because bad dancers are "embarrassed and humiliated" everywhere, while good dancers enjoy "social success and popularity." The heavy-handed messaging—treating dancing ability as a marker of social worth—satirizes the era's obsession with self-improvement and fitting into rigid social hierarchies. Prof. Morgan D. Stern's mail-order dance course is the actual product being sold. The satire works by exaggerating how much social status hinges on mastering one skill. The page also includes **film reviews** and typical period advertising (Apollinaris water, Heinz ketchup, indigestion relief). The correspondence section references Prohibition-era bootlegging raids, referencing contemporary alcohol smuggling.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ae, Are You Entertaining Tonight? Apollinaris “The Queen of Table Waters” A Welcome Guest at Formal Dinner or Informal Supper Sole Importers Apollinaris Agency Co., New York Fifth Avenue at 42nd Street DON’T APOLOGIZE! ! Tt Ts absolutely useless ze to your friends for sour failure to Gance well.” Tecate apologies iness and sel- dance, and besides it lous acne on your -Soclabilty: dancers are not wanted anywhere ; they, aF@ wbarrassed_and humiliated. FREE TRIAL ) Good dancers; on the , other hand. of introduction: they D esity ‘win’ admiration, ‘popularity ‘and friends and are cheerfully welcomed everywhere. Therefore, don't envy a good dancer! Be one and enjoy social success and TO DANCE TO MUSIC—AT HOME! Perfect results in one lesson few York's famous er, teaches You 10 dance privacy of your on home in one “evering. ‘This’ wonderful ‘new instruction method is Ike having Prof. Stern right is a double-faced 10-inch ing. in made so plain and simple that @ child a3 well a8 grown-ups. can teach you to rpsern, that perfecty, wilt ‘send you the eatire « or YOUR APPROVAL. Merely send’ Sour snd address and when the course arrives de- ‘posi: $1.98 plus postage, with the Postman. ‘Keep the re three days, If you do not learn to dance perfectly, return the lessons and your money will be refunded without question. Send for the course today. Surprise your friends with your ability and become ‘popular as a wonderful dancer in your socis! set. 5 PROF. MORGAN D. STERN, 30 Church St. DEPT. 200. New York Citv Sure Relief FOR INDIGESTION SELLANS 25¢ ano 75¢ PACKAGES EVERYWHERE (THE SILENT DRAMA Recent Developments (64 Thirty Days. Paramount—A farce comedy, which takes occasional bursts of speed, but is generally too thin. Wallace Reid is the star. The Toll of the Sea. Metro—Some excellent acting by a little Chinese girl named Anna May Wong, and some beautiful color photography, give this picture a distinction which is as wel- come as it is rare. Making a Man. Paramount.—The _ first movie on record in which a Cal- ifornian comes to New York to be made over. The idea is so new that it is almost shocking, but after you get over the first tidal wave of incredulity, you will find that the picture itself is singularly entertaining. East Is West. First National—Con- stance Talmadge is deliberately cute as little Ming Toy, who turns out to be a white girl after all. There is some good comedy, and an unusually adroit performance by Warner Oland. Outcast. Paramount—Elsie Fergu- son in a drama which suffers materi- ally because vice is not permitted to ex- ist_on the screen. Lorna Doone. First National—A picture which possesses great basic mer- its, most of which have been lost be- cause of careless editing and slipshod presentation. Robin Hood. United Artists—You will find it in the third niche on your left as you enter the Hall of Fame. One Exciting Night. United Artists. David Wark Griffith went to see “The Bat,” and so a new movie was born. Without borrowing anything more than the usual stock tricks of mystery melodrama, he has made a singularly thrilling film. or Review Next Week—“Dr. Jack,” “The Stranger’s Banquet,” “The Hottentot,” and “High Speed Lee.” Correspondence Copy of Letter Recently Dis- patched to the Treasury Depart- ment, Washington, D. C. GENTLEMEN: Now that you are raiding so many illicit stills and waging so active a war against bootlegging, I wish, in the strictest confidence, to call your attention to some particularly brazen bootleggers who have thus far es- caped your vigilance. I allude, of course, to the Editors of Lire, a group of men who are distilling spirits on an unprecedented scale in a suspicious-looking loft building on Madison Avenue. For forty years they have brewed a very choice brand of good spirits there, in sufficient quantities and of suffi- cient potency to intoxicate two hun- dred and fifty thousand people every week of the year. The stimulation, exhilaration and intemperate hilarity resulting from a nation-wide con- sumption of their mellow brew is a constant menace to our Puritan and God-fearing people. Watchfully and waitingly yours, Frank CRowNINSHIELD. Heinz Tomato Ketchup makes everything on the table taste better. It’s bound to—made of only luscious, red-ripe tomatoes pure granulated sugar, the purest of spices—and cooked and seasoned in Heinz spotless kitchens. HEINZ Tomato Ketchup ARANTEED FY B10 COMPLY Witt @uns THROUGHONT UHEINZ COMB peatntsn Owns FREE ram comicbooks.com