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Life, 1922-12-21 · page 30 of 42

Life — December 21, 1922 — page 30: what you’re looking at

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Life — December 21, 1922 — page 30: Life, 1922-12-21

What you’re looking at

This page announces the financial results of Life magazine's **Fresh Air Fund**—a real charitable program sending poor urban children from New York tenements to countryside farms for summer relief. The small cartoon figures at the top are generic cherubic children, not specific caricatures, illustrating the fund's beneficiaries. The "cold figures" are the financial statements (receipts, disbursements, auditor's certificate); the "warm hearts" refer to donors and Life's readers who funded the initiative. The article uses mathematical language ironically—the real story isn't dollars but human outcomes: 1,603 children receiving health, fresh air, and escape from crowded city life. The tone celebrates that no children got sick and all returned strengthened. This represents **Progressive Era philanthropy**: wealthy magazine readers funding working-class child welfare through organized endowments. The satire gently mocks reducing human benefit to spreadsheets while ultimately promoting charitable giving.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

* LIFE cold things but those / the torrid days and nights also they have to do with Fresh Air Fund. one who is a friend of little children is a friend of Li dry, if you translate them into terms of child misery in the good air of the country hills. a () vy IGURES are usually “ \ 7 a) Lire is about to lay 5 \ before you have to do with of midsummer in New York's crowded tenements ; K A the warm hearts of Lire’s readers who make possible the splendid work of the Before making an announcement which is bound to give pleasure to every friend of the Fund—and every Fresh Air Fund—let us get through with the cold, dry figures themselves. After all they are not so cold and relieved and turned into the childish joy that goes with green fields, good food, wholesome play and sound sleep Turn your imaginations loose on this mathematical re- view of the year’s work of Lire’s Fresh Air Fund: Receipts AND DisBURSEMENTS For the Fiscal Year ended September 30, 1922 Re Contributions $20,001.32 Income from Endowments, from Marion Storey Fund, James Buchanan Brady Fund Reserve 4,612.39 $24,613.71 94 $2: Funds, and from bank deposits ... Balance on Hand, October 1, 1921 Branchville— — elp . 3,029.00 Transportation . 1,289.28 Food .. 2,443.99 Supplies 915.97 Laundry .. 233.53 647.59 306.71 Ss x 500.00 Miscellaneous oe 236.21 Total Expense for Children sent to Staten Island 4,900.00 Postage, Circulars, etc. ..... oe 1,672.54 Transferred to Reserve Fund .. 7,104.67 23,279.49 DisBURSEMENTS Balance on Hand, September 30, 1922 27. Auprtor’s CERTIFICATE New York, October 31, 1922 We have made an examination of the accounts and records of Lire’s Fresh Air Fund for the fiscal year ended September 30, 1922, and certify that all receipts, both for general pur- poses and for endowments, have been properly accounted for and that all disbursements are supported by satisfactory vouchers. (Signed) Scovell, Wellington,& Company, Accountants. ON’T think of this. statement only as a matter of dollars and cents. It means that 1,603 little, poor children—visualize that total of one thousand, six-hun- dred and three children—have been taken out of their wretched city life and, at the hottest season of the year, sent off for a fortnight’s stay and play in surroundings Cold Figures and Warm Hearts they could never know were it not for the goodness of Lire’s readers. There were twenty parties in all, averaging eighty children each, although many of the parties were much larger. Most of them, 53, to go back to figures trained the Branchvill cut, Farm, so the remainder sent to the Goodhue Farm on Staten Island. And—while Lire raps on wood—note this, wise «| tors and careful fathers and mothers. There was not a bit of sickness nor an accident among the whole !.603 children. Still further, every one of them brought |.ck to the city fresh vigor to carry on his hard f cht to live. : Largely through the careful management of Mr. and Mrs. Mohr, the superintendents at Branchville, the cost per child has been brought down to $10.09 from last year’s average of $11.93. The Fresh Air Endowments are now 250 in number, most of them named in honor or memory of some good cause or beloved person. Each Endowment, in cor eration of a gift ot two hundred dollars to the Fund, insures that every summer, for all time, a child irom New York's tenements shall be sent to the country {or a fortnight, the funds being put in perpetual trust to provide an income for that purpose. OW for the announcement that will bring pleasure to every friend of Lirer’s Fresh Air Fund—which, as said before, means every friend of little children every where. The Fund is to have another farm to double the happiness and health conferred by the one at Branchville! A friend of children in New York City has most generously given to Lirr’s Fresh Air Fund, in perpetual leasehold as long as children shall be sent there, a splen- did farm of about one hundred acres, convenient to the railway station of Gladstone, New Jersey. The location is an especially healthful one, well up in the Jersey hills, with good soil and an abundance of water. Best of all, there runs through it a stream per- fectly adapted to wading and safe swimming. New buildings will be required and these will be made possible by the reserves which the Fund has been accumulating with a sort of prescience that some day there would come along a generous lover of little children, like this one, and ,give the Fund another farm to double its power to scatter happiness and health. But remember, good readers of Lire, you have got to be even better than you have been, because in the com- ing year and in the years to come Lire’s Fresh Air Fund will have to provide a whole lot more fresh air for a whole lot more children of the tenements. In this era of high costs the showing is a remarkable one. Railway fares and wages have advanced enormously. Those 1,603 stomachs may be small ones but it takes a surprising amount of fresh milk, good bread and other edibles to keep them from caving in. Things to eat, even of the simplest kind, nowadays cost a lot of money. comicbooks.com