Life, 1922-12-14 · page 32 of 36
Life — December 14, 1922 — page 32: what you’re looking at
What you’re looking at
This page contains **advertisements and a political cartoon** from Life magazine's Christmas issue. The main cartoon (bottom right) satirizes **Prohibition**, the 1920-1933 ban on alcohol. A barber offers "Bay Rum" (a legitimate hair tonic) to a customer labeled "Anti-Prohibitionist," who eagerly accepts *anything* with a name suggesting alcohol—because actual liquor is now illegal. The joke: desperate people seeking ways around Prohibition's restrictions, and how even innocent products get coded as substitutes for banned drinks. The other content is straightforward advertising: cigars (Robert Burns brand), hosiery (Shawknit), and a subscription offer for Life magazine itself as a Christmas gift. The cartoon reflects the social tension of the Prohibition era, when Americans divided sharply over the alcohol ban, and when people sought creative—sometimes comical—workarounds to federal law.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Nationally Distributed Sizes ROBT. BURNS INVINCIBLES straight Box of 25—$3.50 PERFECTOS 2 for 25¢ Box of 50—$6.00 Merry Christmas! The Pleasure of Receiving and The Pleasure of ‘Giving are Both Assured in a Subsciption to ° Life It is the one gift everybody wants, both young- sters and oldsters, and means real satisfaction for all, each week, for the whole year round. Try it and see. A Christmas Card in colors, anneuncing your gift, will be sent upon request. Special Offer Enclosed find Five Dollars (Canadian $5.80, Foreign $6.60). Send Lire for one year to With Christmas Card Lire, 598 Madison Avenue, New York = OW fortunate it is for the last minute shoppers that they may follow the judgment of those who early listed Shawknit Hosiery as an appropriate gift. mn To SHAW STOCKING CO., Lowell, Mass. inti & Ss ih “Take Bay Rum, sir?” Anti-Prohibitionist: Sure, Vl take anything that sounds like the good old days. comicbooks.com