Life, 1922-12-07 · page 78 of 80
Life — December 7, 1922 — page 78: what you’re looking at
What you’re looking at
This is primarily a **gift subscription advertisement**, not political satire. The page promotes *Life* magazine subscriptions as Christmas presents. The charming illustration shows two bulldogs beneath mistletoe on a decorative chair—a sentimental, not satirical, image meant to appeal to readers' sentimentality about the holiday. The pitch is straightforward: since "Christmas comes but once a year," the ad argues that a year-long *Life* subscription provides weekly Christmas-like joy for 52 weeks. For $5 per subscription, a reader sends names and addresses; *Life* mails an attractive Christmas card to each recipient, then delivers the magazine every seventh day throughout 1923. This reflects early 20th-century magazine marketing that positioned weekly reading as an affordable luxury gift. The tone is cheerful and promotional rather than satirical—typical of the period's advertising copy blending sentiment with sales pitch.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Under the Mis Berry Christmas and a Uear's Suh life A Long LIFE anda Merry Christmas! a] I. HAS often been said: i “Christmas comes but oncea year.” Thisis per- haps the onejust criticism that can be made of Christmas. If you feel that Christmas doesn’t come often enough for some of your friends, subscribe to Lire for them for a whole year and give them Christmas once every week —until next Christmas. Can you think of any better Christmas gift? Pidtures, jokes, cheerful reading— all going to your friend or friends for the 52 weeks of next year. Just give us, on the attached cou- pons, the names and addresses of the friends, or relatives, to whom you wish Lire sent and enclose five dollars for each subscription. We will mail to each of them one of the attractive Christmas cards reproduced above, to reach its des- tination Christmas morning. (If you wish to fill in the cards your- self, weshall be glad to mail them to you.) Lirr will follow every seventh day during 1923—a con- “stant reminder that you have said “Merry Christmas.” *ctiption ty Please send Lire for one year to Please send Lire for one year to I enclose $....... for...... . subserip- tions to Lire to be sent in my name LIFE, 598 Madison Ave.,New York One Year, $5.00 (Canadian, $5.80; Foreign, $6.60) comicbooks.com