Life, 1922-12-07 · page 77 of 80
Life — December 7, 1922 — page 77: what you’re looking at
What you’re looking at
This is an advertisement for Léon Rubay automobiles, not political satire. The illustration shows a luxury car with well-dressed passengers and pedestrians, positioned as an aspirational lifestyle image. The text appeals to affluent, refined consumers by emphasizing that these vehicles suit the "social and business needs" of people of "tasteful class"—coded language targeting the wealthy elite who value propriety and status. The various body styles listed (Brougham, Coupe, Sedan, etc.) indicate different configurations for different occasions. The overall message is that owning a Rubay car signals one's belonging to a sophisticated, tasteful segment of society. This represents early-twentieth-century luxury marketing aimed at the upper class.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
HE suitability of the Léon Rubay Voitures de Ville is no small part of their charm. They fit exactly into the social and business needs of people, not of wealth merely, but of that tasteful class to whom appropriateness is a real value. Brougham 1 Coupe 4 Sedan 4 Cabriolet 4 Berline THE RUBAY COMPANY Cleveland comicbooks.com