Life, 1922-12-07 · page 72 of 80
Life — December 7, 1922 — page 72: what you’re looking at
What you’re looking at
This page combines a chiropractor trade advertisement with satirical cartoons mocking incompetent practitioners. **The Advertisement (left):** The Universal Chiropractors' Association defends their profession against criticism that chiropractors are "jacks of all trades, masters of none." The ad argues that *competent* chiropractors specialize narrowly—using only their hands to adjust the spine—unlike untrained imposters who dabble in multiple treatments (electrical devices, diets, baths). The message: hire only certified practitioners. **The Cartoons (right):** The illustration labeled "Now Under New Management" appears to satirize a business or institution run by incompetent people. The caricatured figures suggest either financial mismanagement or leadership by unqualified individuals—likely commenting on broader 1920s concerns about fraudulent practitioners infiltrating various professions during a period of minimal regulation. Together, the page critiques how snake-oil operators damage legitimate fields, a common satirical theme in *Life* magazine during this era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
A “Jack of All Trades” is usually Master of None not a “Jack-of-all- ster of one. pperly trained chiroprac pw is how to adjust. the spine, He doe: yw much, but what he does | know is true. What he does know wor well that Chiropractic has been built upon the failures of those who know so much that isn't t of ability behind cal The competent Chiropractor uses nothing but his h nd does nothing but adjust the misaligned verteb hiropractor If you are thinking of trying Chiropractic, for select a competent Chiropractor. “The Last Word” The Last Word” — ganioy none but a competent chiropractor. Write for information regardi ropractors or Schools to the Universal Chiropractors’ Association, Davenport, Iowa, U.S.A. All Rights Reserved: Now Under New Management comicbooks.com