Life, 1922-12-07 · page 71 of 80
Life — December 7, 1922 — page 71: what you’re looking at
What you’re looking at
This is **not a cartoon or satire page** — it's a Colgate & Co. advertisement from Life magazine's editorial section. The page advertises holiday gift sets of toiletries (talc powder, face powder, shaving cream, dental cream, and soap). The handwritten signatures overlaid on a directory or mailing list appear to be **endorsements or testimonials**, though the specific individuals are illegible in this reproduction. The advertisement's "joke" is gentle marketing humor: it addresses the problem of giving small, practical gifts by arguing that Colgate products are better than typical "little gifts" because they're used repeatedly, making them constant reminders of the giver's thoughtfulness. The imagery shows product boxes arranged as gift suggestions, particularly pitched for Christmas stockings (note the "bright red box" language and stocking reference). This represents early-20th-century consumer advertising strategy: positioning branded toilet articles as tasteful, practical gifts for the holidays.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
COLGATE G Gifts that are Talc Powder, fragrant with Florient or with other fayored_per- fumes—Baby Talc, for tender skins. 20c and 25¢ sure lo please FoR the perplexing problem of the “little” gifts nothing equals Colgate’s charming toilet articles. Instead of being quickly tossed aside, a > Colgate Gift is used for a long constant reminder of the giver. COLGATE & CO. Florient (Flowers ofthe Orient) and other deli- cate fragrancestoplease the feminine taste. From less than $1, up to $6, $8 and $10 A new Face Powder Compactthathaswon women’s favor in- stantly. The powder in white, flesh or rachel. The box, $1 Established 1806 The Handy Grip ShavingStick gives awonderfullycool, smooth shave. Refill Stick 5c Handy Grip . 35¢ time and is a 4 ee NEW YORK ° =f a) / Any dealer can show you these and other Colgate Christmas Gifts. You would be glad to receive any of these —why not give them? Cashmere Bouquet The bright red box Toilet Soap. Lux- of Ribbon Dental urious, lasting, Cream looks daintily fragrant. cheery ina Christ- Two sizes, mas stocking. 10cand25c 25¢ comicbooks.com