Life — December 7, 1922 — page 43: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

| need | Counsellor and we take great plea- A Prospectus From Messrs. Noel, Noel & Tannenbaum Christmas Counsellors Christmas Day so that you can grasp the signifi- cance of the phrase, Peace on Earth, Good Will toward Men, or are you so perturbed by the consciousness of presents not sent or presents not acknowledged or even presents not returned in that a Christmas greeting kind, card gives you as much pleasure as though it contained the inscription: May ALL THE JOYS OF INCOME TAX RETURN DAY BE YOURS. * * * In the second case, you probably the advice of a Christmas, sure in recommending to you Messrs. Noel, Noel & Tannenbaum, the well- known Christmas Counsellors, 4432- 4-6 and 8 Northeast by East Mutual Life Insurance Building, New York * * * For example, Messrs. Noel, Noel & Tannenbaum have brought out a line of standardized, adjustable let- ters of acknowledgment of which only one sample ought to convince you how large a measure of bene- fit they confer upon their clients by this branch ‘of their service alone. It reads as follows: “Sans Souci,” Gasmont Park, New Rochelle, December 25th, 1922. Dian UNCLE Jason: it was so kind of you to send us the lovely a How did nutpicks. you know that Elsie and I were so foud of head ? We are anx- nuts ious to see you and let you know how much we appreciate your splendid . pase gift. When do you and Aunt Selina expect to §come out to Gasmont Park? (go out to California? Your affectionate nephew, James Howe Mucumore. * * * It was Messrs. Noel, Noel & Tan- nenbaum who invented an all-the- year-round notice card for use on store doors in New York City, read- ing as follows: THIS STORE WILL BE CLOSED ON CHRISTMAS YOM KIPPUR Messrs. Noel, Noel & Tannen- baum have added an intelligence de- partment, fully bonded, to their oth- er interesting Christmas service, in which a skilled corps of detectives is employed. Upon payment of a relatively small fee a client of this reliable firm is furnished with a full report of just exactly what price the friends and acquaintances of the “Subject turned white and staggered slightly.” client have paid for their Christmas presents destined for him during the current Yuletide season. The data is furnished to the client suf- ficiently in advance of Christmas to enable the purchase of a return gift of equal or less value. Thus you are saved buying a Capo di Monte vase priced at eight dollars for a friend who contemplates giving you a bottle of No. 87,223 Eau de Cologne marked down to $1.50 at all chain drug stores. You no long- er shoot in the dark as to what you ought to pay for a present to a rich relation who is subject to sud- den fits of economy. It is all set- tled fifteen days in advance ot Christmas by a report as follows: Operative D439 arrived subject's residence 2-45. Subject came out and walked 32 blocks to store of Messrs. Gasket & Gasket. Operative followed him inside and looked at neckties while subject asked price of amethyst cuff buttons. Upon be- ing told $35 subject turned white and staggered slightly. Operative made acquaintance with him by of- fering him pocket flask and spent rest of afternoon with subject They visited in turn a number of depart- ment stores and jewelry stores where subject priced various cuff links and cuff buttons. Subject finally bought pair of cuff links at store, the name of which operative was unable to see on any sign but windows posted with signs reading : Lease Expires, Everything Sold Regardless of Cost. Subject paid $0.78 (seventy-eight cents) for same and ordered same delivered to client at client’s address marked Not to Be Opened_Till Christmas. * * * The following are two testi- monials selected at random from the many that have been sent to comicbooks.com