Life, 1922-12-07 · page 3 of 80
Life — December 7, 1922 — page 3: what you’re looking at
What you’re looking at
This is **not a political cartoon or satirical content**—it's a straightforward advertisement for Michelin automobile tires, likely from the 1910s-1920s based on the styling. The page features: - A large photograph of a Michelin cord tire on a Michelin wheel - The famous Michelin Man mascot (Bibendum) in the small inset, with his characteristic rotund appearance made of stacked tire rings - Marketing text emphasizing Michelin's dominance since 1895 as the first pneumatic tire maker - A note about Ring-Shaped Tubes for disc wheels (a technical innovation) - Company contact information for Milltown, N.J., and Montreal The humor is purely the cheerful mascot character, not satirical commentary. This is period advertising rather than editorial content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
JS) yf e e proof of puddin, catis Lig? Michelin Cord Tire on Michelin Wheel INCE 1895, when Michelin introduced the world’s first pneumatic automobile tire, the name Michelin has stood for abso- lutely the best in tires. Today Michelin 76 Genes OF De Cords are better than ever, but they cost no WHEELER more than ordinary makes. Ask your dealer Shaped Tube can now bo had with angle valve, for comparative prices. the outsideotthe wheel,” MICHELIN TIRE COMPANY, Milltown, N. J. Wholesale Branches in 30 leading cities. Dealers everywhere MICHELIN TIRE COMPANY OF CANADA 347 Bleury Street Montreal, Canada comicbooks.com