Life — December 7, 1922 — page 3: what you’re looking at

What you’re looking at

# Michelin Cords Advertisement This is **not a political cartoon or satirical content**—it's a straightforward advertisement for Michelin automobile tires, likely from the 1910s-1920s based on the styling. The page features: - A large photograph of a Michelin cord tire on a Michelin wheel - The famous Michelin Man mascot (Bibendum) in the small inset, with his characteristic rotund appearance made of stacked tire rings - Marketing text emphasizing Michelin's dominance since 1895 as the first pneumatic tire maker - A note about Ring-Shaped Tubes for disc wheels (a technical innovation) - Company contact information for Milltown, N.J., and Montreal The humor is purely the cheerful mascot character, not satirical commentary. This is period advertising rather than editorial content.