Life, 1922-12-07 · page 2 of 80
Life — December 7, 1922 — page 2: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satirical content. The image shows an illustration of two women in 1920s attire and styling, with the headline "You just know she wears them" promoting **McCullum Silk Hosiery**. The advertisement uses a common marketing strategy of the era: suggesting that fashionable, attractive women wear this brand. The copy claims specific stocking numbers (105-113-122-199 in black; 152-153-199 in colors) are "most popular, and can be found in the best shops," implying social status and taste through product association. This reflects 1920s consumer culture where silk stockings were luxury items signaling modernity and sophistication. The advertisement targets women by appealing to desire for fashion-consciousness and social approval—"a name you are proud to tell your friends."
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Entered as Sccond Class Matter June 8; 1883; at the Post Oftco at New York, Ia ublished Weekly by Life Publishing Noy tnder the act of March $d, 1879. Printed in Bethleh wa Crantes Dana Ginso: (Company, fadison Avenue, New York, N. Y. uta ne Sotond Class Maiter at the Post Office at Bethlehem, Gronoz B. Rrowanpson, Vi & bscription, Five Dollars. Entered as Sccond Class Matter at the Post Office Department, Canada, ue Ror Minter, ‘Treasurer Vol. jo, 2092, December 7, 1022, Copyright, 1922, LIFE, in the United States, England and the British Possessions, B. F. Provanpie, Western AV Callum Silk Hosiery On just know she wears then aes Somewuere in the McCallum line is precisely the silk stocking you want. Numbers 105—113—122—199 in black, and 152—153—199 in colors are the most popu- lar, and can be found in the best shops. You have confidence in wearing silk stockings with a name you are proud to tell your friends. McCALLUM HOSIERY COMPANY, Norrtnamprton, Mass. comicbooks.com