Life — December 7, 1922 — page 2: what you’re looking at

What you’re looking at

# Analysis This page is primarily **advertising**, not satirical content. The image shows an illustration of two women in 1920s attire and styling, with the headline "You just know she wears them" promoting **McCullum Silk Hosiery**. The advertisement uses a common marketing strategy of the era: suggesting that fashionable, attractive women wear this brand. The copy claims specific stocking numbers (105-113-122-199 in black; 152-153-199 in colors) are "most popular, and can be found in the best shops," implying social status and taste through product association. This reflects 1920s consumer culture where silk stockings were luxury items signaling modernity and sophistication. The advertisement targets women by appealing to desire for fashion-consciousness and social approval—"a name you are proud to tell your friends."