Life, 1922-11-23 · page 36 of 36
Life — November 23, 1922 — page 36: what you’re looking at
What you’re looking at
This is not political satire or commentary—it's a straightforward **product advertisement** for Holeproof brand hosiery (socks/stockings). The page features: - **Large photograph**: A silhouetted figure displaying hosiery, emphasizing the product's appearance and quality - **Sales pitch**: The ad positions Holeproof as both durable *and* stylish, addressing both practical value and fashion appeal - **Product range**: Lists various weave types and materials (silk, wool, lisle) in multiple colors - **Marketing angle**: "Your hosiery and money will go farther"—emphasizing durability and cost-effectiveness - **Distribution**: Notes availability in US and Canada, with instructions for those unable to find it locally This represents typical early 20th-century advertising strategy: combining product demonstration with lifestyle aspirations. There is no political commentary or satire intended on this page.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
And Now It } Surpasses in Style Fcternoce8 has long been famous as the most durable hosiery. Today, it is fast becoming known as America’s smartest hosiery, as well. You can get Holeproof wearing quality in a wide range of styles: plain and fancy weaves in silk, rich silk and wool mixtures, novelties in wool, attractive two-tone effects in silk and lisle, and high grade lisles in all popular colors. The next time you need hosiery buy Hole- proof—both your hosiery and money will go farther. Holeproof is also made in all popular styles and materials for women and children. If not obtainable locally, write for price list and illustrated booklet. HOLEPROOF HOSIERY COMPANY Milwaukee, Wisconsin Holeproof Hosiery Company of Canada, Limited London, Ontario © H. H. Co. i H ti My is SEs SS Set comicbooks.com