Life, 1922-11-23 · page 35 of 36
Life — November 23, 1922 — page 35: what you’re looking at
What you’re looking at
This page is **not a political cartoon or satire**—it's a **tourism advertisement** for Bermuda, placed in Life magazine. The image shows a scenic coastal landscape with palm trees and figures enjoying the beach, framed in an ornate decorative border typical of 1920s-30s magazine design. The text promotes Bermuda as a leisure destination, emphasizing its golf courses (Riddell's Bay and Tucker's Town), mild winter climate (60-70°F), proximity to New York (48 hours by steamship), and lack of passport requirements. It lists available activities (golf, tennis, sailing, fishing) and accommodations. The advertisement is authorized by the Bermuda Trade Development Board and distributed through shipping companies and travel agencies. This represents early 20th-century tourism marketing targeting wealthy American travelers seeking winter escape and outdoor recreation.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
GOLF IN BERMUDA THE 18-hole courses at Riddell’'s Bay and Tucker's : Town are among the world’s best. The velvety greens rest on hills commanding views of turquoise sea and tropical islands. Enjoy Bermuda now. The equable winter climate ranges from 60° to 70°. All outdoor sports—golf, tennis, surf bathing, sailing, fishing, riding, driving, cycling, trapshooting. Only 48 hours from New York by luxurious steam- ships sailing every few days. No passports required. Excellent hotels, boarding houses and cottages. For illustrated booklet, address or call at The Royal Mail Steam Packet Company, 26 Broadway; Furness Bermuda Line, 34 Whitehall Street, New York; or any steamship, tourist or hotel bureau; or write to THE BERMUDA TRADE DEVELOPMENT BOARD 141 West 36th Street, New York (A Department of the Bermuda Government, which bas authorized the publication of this advertisement) comicbooks.com