Life, 1922-11-16 · page 36 of 36
Life — November 16, 1922 — page 36: what you’re looking at
What you’re looking at
This is a **full-page advertisement**, not a cartoon or satire. It promotes the Marmon automobile, manufactured by Nordyke & Marmon Company in Indianapolis (established 1851). The ad targets affluent buyers by emphasizing that owning a Marmon provides not merely transportation but social distinction—"a most distinguished appearing car" with "superior performance" and guaranteed "dependability." The appeal promises versatility ("rough roads and boulevards") and economy ("minimum cost of maintenance"), positioning the vehicle as a practical luxury good. The illustration shows a touring car (open-air convertible style), typical of 1910s-1920s automobiles. This appears to be vintage advertising when automobiles were still luxury items marketed to the wealthy as status symbols and reliable machines.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
MARMON The Foremost Fine Car~ ~o ‘To own a Marmon is not merely to drive a most distinguished appearing car and one of supe- rior performance, but also to experience the constant assur- ance of dependability. It is ever ready, eager alike for rough roads and boulevards, short trips or touring. ‘And all at a minimum cost of maintenance. ~~ Norpyxe & Marmon Company Established 1851 INDIANAPOLIS comicbooks.com Wo