Life, 1922-11-16 · page 27 of 36
Life — November 16, 1922 — page 27: what you’re looking at
What you’re looking at
This is a **product advertisement**, not political satire. It promotes Eastman Kodak's "No. 1 Autographic Kodak, Special" camera, priced at $50. The page features the camera itself on the left and a sample photograph on the right—an action shot of a horse and rider jumping a fence, captioned as taken at 1/200th of a second exposure. This image serves as proof of the camera's technical capabilities. The ad emphasizes the camera's portability ("scarcely feel it in your pocket") while offering fast shutter speeds and sharp optics previously available only in larger cameras. The text highlights Kodak's 34-year history and touts the high-quality Anastigmat lens and accurate Kodamatic shutter with seven adjustable speeds. The humor (if any) lies in the dramatic contrast between the camera's small size and its professional-grade performance—a selling point for consumers transitioning from bulky equipment.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
No. 1 Autographic Kodak, Special Pictures 214% x 3% Price $50 XPOSURES as fast as 1/200 of a second and six other adjustable speeds down to 1/2 second, all timed with scientific accuracy, give the No. 1 Special a picture range hitherto associated with large cameras only. And yet you scarcely feel it in your pocket. Since the introduction of the Kodak thirty-four years ago there has been no more signal achievement in hand camera construction. The lens: The high-speed, high-quality Kodak Anastigmat 7.6.3, Eastman-made from formula to finish, produces sharp, brilliant, clean-cut pictures—the kind you will be glad to keep and proud to show. The shutter: Kodamatic shutter has seven adjustable speeds, 1/200, 1/100, 1/50, 1/25, 1/10, 1/5 and 1/2 second as well as time and bulb action, and each speed is dependably accurate. Made with No.1 Special Exposure 1/200 of a second See this Specia/ at your dealer’s Eastman Kodak Company, Rochester, N. Y., Te Kodak City comicbooks.com