Life, 1922-11-02 · page 40 of 40
Life — November 2, 1922 — page 40: what you’re looking at
What you’re looking at
This is a **full-page advertisement**, not political satire. It promotes the Victrola phonograph made by Victor Talking Machine Company (Camden, New Jersey). The ad features a photograph of two elegantly dressed women in what appears to be a wealthy interior, with a piano visible. One woman sits while another stands nearby, establishing an aspirational, refined domestic scene. The advertisement's message: quality music reproduction requires the right equipment. Victor records feature "famous artists of the world," and the Victrola is "specially made" to play them. The ad emphasizes that great music needs "adequate interpretation"—meaning proper playback equipment. Price range: $25 to $1500, with the featured Model 300 costing $290 ($290 electric version). The "His Master's Voice" logo (dog and gramophone) appears at bottom—Victor's trademark. This reflects early 20th-century consumer culture marketing: associating a product with wealth, sophistication, and cultural refinement to encourage middle-class purchases of new technology.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Nov! For all great music you need the Victrola . Victrola No. 300 Great music is truly great only when ed it is given adequate interpretation. Victrola No. 300, electric, $290 Mahogany, oak or walnut yy On Victor records the great music of the world is interpreted by the most famous artists of the world. The Victrola is the one instrument specially made to play Victor records. Used to- gether the Victrola and Victor Records present for your enjoyment the highest achievements in the world of music. Victrolas $25 to $1500. New Victor Records on sale by all dealers in Victor products on the Ist of each month. Victrola Important: Jueck: for these trade-marks. Under the lid. On the label. ( Victor Talking Machine Company, Camden,New Jersey | * comicbooks.com