Life — November 2, 1922 — page 39: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

The Minor Genius (A New Menace) = menace of minor geniuses is T iting to be a matter of impor- tance. To use that stoop-shouldered word upon which so many extin- guished diplomatists have come to depend, it is becoming “vital.” And anything we can do to relieve “vital” certainly should be done. The minor genius has crept upon us unawares; he has been multiplying right under our noses without our realizing it. Now nobody can go anywhere without meeting one or more. We should not mind the minor genius much if it were not for his habits. There are so many irregular people of other denomina- tions going about—such as gunmen, vampires, psycho-analysts and seed catalogue men—that to have to bear the added burden of minor geniuses is too much, The big genius keeps himself so rare that when he comes along—say about once in twenty-five years—we don't care what he does. He can leave the water running in the bath- room as much as he likes, and marry as often as he pleases. He can cut the buttons off the back of his coat, or live upon little else but pie and hashish. He can be as vulgar, or even as refined, as he pleases, and we like it. We expect it. It delights us when we learn that he is either a criminal or a decadent. © What pleasure it gives us to know that nder died in a drunken orgy, »oleon was impolite to ladies, that \lexander Hamilton was the offspring of sullied virtue, and that Lincoln had a sense of humor! We will stand anything from a_ big genius. We demand it. When some minor genius had dis- covered that he could act like a big one, without doing much clse, and acquire for himself an honorable name, another minor genius came along and added to this initial dis- covery the business of being clever. And thus the formula upon which all minor geniuses act became fixed. result is that almost any ambi- tious person of ordinary intellect can vet the name of being a minor genius simply by saying smart things ma smart way and, in addition, ing as reckless as a big genius is Privileged to act. Thus among the minor geniuses themselves there are the spurious and the real. Perhaps some day a blessed pio- heer will arise who will demonstrate to the world that it is possible to be a big genius and yet be tolerable to other people. Then all the minor geniuses will try to be like him and Society will be more comfortable for all of us. TM. Copyright 1922 4.8. HINDS CO. The Powder Base Perfection Fashion decrees that woman may wear A touch of powder to make her fair, To soften her color and add to the charms Of her face, her neck, her hands and arms. But powder to give real beauty and grace Must be smoothly applied on a proper base; To prevent detection the base supreme Is our Hinds Honey and Almond Cream. Hinds Cre-mis Face Powder next you choose Delicate, fragrant and charming to use, And you have the requisites, perfect quite For a lovely effect by day or night. True aids to beauty, each user finds The products that bear the name of Hinds. So many patrons of our Hinds Honey and Almond Cream are now using it as a base for face powder, and with such gratifying results that we are urging you to give it a trial. ’Twill cost you only a few cents for a trial bottle and the process is extremely simple. Just moisten the skin with the cream and allow it to nearly dry, then dust on the powder. It will adhere wonder- fully and remain in perfect condition longer than with (au any other base we know of. The cream and powder ——— will prevent the skin from becoming rough or chapped. . P HINDS Cre-mis FACE POWDER, impal- pably fine and soft. Its delicate tints blend to produce the coveted effect and, with its subtle and distinctive fragrance, enhance the charm of every woman who uses it—white, flesh, pink, brunette. Large box 60 cents, Trial box, 15 cents, Sample, 2 cents. All druggists and department stores sell Hinds Honey and Almond Cream, We will mail you a small sample for 2 cents or trial bottle for 6 cents. A Try-out Box of 5 samples, assorted, 10 cents. Booklet Free. A.S. HINDS CO. Dept. 18, Portland, Maine ML comicbooks.com