Life, 1922-11-02 · page 29 of 40
Life — November 2, 1922 — page 29: what you’re looking at
What you’re looking at
This page mixes humor and advertising. The "Myths from American Autumn Folklore" column satirizes exaggerated beliefs about traditional American customs—that mothers' mince pies aid digestion, that unpleasant relatives become charming at Thanksgiving, that farmers secretly hoard cider, and that Christmas shopping advice goes ignored until the last minute. These are gentle social observations about holiday behavior and family dynamics. The "Irrational Rations" section jokes about a maid's malapropism: she calls her chest pain "acute indiscretion" when the doctor meant "acute indigestion"—a humor device relying on servant-class speech patterns common in early 20th-century comedy. The remainder is advertising for Pepsodent toothpaste, which claims to remove "film" (plaque) through new scientific methods endorsed by dentists. The ad was revolutionary for its era, introducing the concept that modern dentistry could prevent decay chemically.
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Myths From American Autumn Folklore HOT mince pie may be eaten rapidly at the end of a large meal by a middle-aged business man of poor digestion without harm, pro- yided it was baked by his mother. Every relative, no matter how re- mote or disagreeable, is the most congenial, charming and witty person in the world, if met at a family Thanksgiving dinner. Every farmer has in his cellar an enormous quantity of hard cider and spends all of his waking hours con- suming it from a dipper and winking knowing] Any degree of chill, wet, crowd- ing, fatigue and expense constitutes the highest form of enjoyment if the occasion is the annual crucial foot- ball game of one’s own college. The line in the newspapers, “Do your Christmas shopping early,” is heeded by thousands of persons who, without would not shop until 11:50 p. mM. on December twenty- fourth McC. H. Irrational _Rations Mat: I couldn't come yesterday, Miss Jackson. I was suffering that badly with pain in my chest. Mistress: What was it, Melissa? Dyspepsia ? Main: Yes’m, it was. But the doctor, he calls it an attack of acute indiscretion. There was a rumor about recently to the effect that Luther Burbank crossed a field of daisies with a carnation in his buttonhole. ey es ree Dog Book by noted specialist. Tells how to FEED AND TRAIN your dog KEEP HIM HEALTHY tt CURE DOG DISEASES How to put dog ia condition, kill cur= scratching, mange, dis- temper. Gives twenty-five famous Q-W DoG REMEDIES od 150 illustrations of dog leads, training collars, stripping combs, dog houses, ee. Mailed free. Q-W LABORATORIES Dept. 19 Bound Brook, New Jersey Magic Lies in pretty teeth—Remove that film Why will any woman in these days have dingy film on teeth? There is now a way to end it. Mil- lions of people employ it. You can see the results in glistening teeth everywhere you look. This is to offer a ten-day test, to show you how to beautify the teeth. Film is cloudy Film is that viscous coat you feel. It clings to the teeth, enters crevices and stays. When left it forms the basis of tartar. Teeth look discolored more or less. But film does more. It causes most tooth troubles. It holds food sub- stances which ferment and form acid. It holds the acid in contact with the teeth to cause decay. Germs breed by millions in it. They, with tartar, are the chief cause of pyorrhea. You leave it Old ways of brushing leave much of that film intact. It dims the teeth and, night and day, threatens serious dam- age. That’s why so many well-brushed teeth discolor and decay. Tooth troubles have been constantly increas- ing. So dental science has been seek- ing ways to fight that film. Two ef- fective methods have been found. They mean so much that leading den- tists the world over now advise them. Pepsaodéent The New-Day Dentifrice Now endorsed by authorities and advised by leading dentists practi- cally all the world over. All drug- gists supply the large tubes. Anew-type tooth paste has been per- fected, correcting some old mistakes. These two film combatants are em- bodied in it. The name is Pepsodent, and by its use millions now combat that film. Two other foes It also fights two other foes of teeth. It multiplies the starch digestant in the saliva. To digest starch deposits on teeth which may otherwise cling and form acids. It multiplies the alkalinity of the saliva. To neutralize mouth acids which cause tooth decay. Thus Pepsodent brings to people new conceptions of clean teeth. Lives altered Whole lives may be altered by this better tooth protection. Dentists now advise that children use Pepsodent from the time the first tooth appears. It will mean a new dental era. The way to know this is to send the coupon for a 10-Day Tube. Note how clean the teeth feel after using. Mark the absence of the viscous film. See how teeth whiten as the film-coats dis- appear. See and feel the new effects, then read the reasons in the book we send. If vou count such things imnortant, cut out the coupon now. 10-Day Tube Free *” THE PEPSODENT COMPANY, Dept. 449, 1104 S. Wabash Ave., Chicago, Ill. Mail 10-Day Tube of Pepsodent to Only one tube to a family. comicbooks.com