Life, 1922-11-02 · page 27 of 40
Life — November 2, 1922 — page 27: what you’re looking at
What you’re looking at
This is a **Whitman's chocolate advertisement**, not a political cartoon. It showcases six different candy box designs from the Whitman's Quality Group chocolate brand, each with a distinct marketing appeal: - **Luxury**: Premium Salmagundi chocolates - **Variety**: A sampler combining selections from ten popular Whitman's packages - **Surprise**: A mystery box with hidden treasures - **Excellence**: Super Extra chocolates - **Oddity**: A book-shaped library package with unexpected contents - **Richness**: Nuts covered in chocolate Each box includes descriptive text explaining its unique positioning and gift-giving appeal. The ad emphasizes that Whitman's offers choices for different tastes and occasions, targeting early 20th-century consumers interested in refined, distinctive gift options. There is no satire or political content—this is straightforward commercial advertising from *Life* magazine's paid content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
G vs Ludi oe nell ve © aay rin P™ | x al ] 0st A nel att Ts conten | } juring the eighty veo" its has em or ip answet he average : ed. V wers the $ i ‘evated taste for SW cu f ects. , EXTRA SURSCOLATES WES CAKES VARIETY Everybody's taste has approved the Sampler and chosen it as America’s foremost candy. It contains selections from ten favorite Whitman's pack- ages which can also. be purchased separately. It appeals to the taste for quaint, dainty things l SAMPLER ODDITY This book-shaped box bound in green and gold has a list of contents inside the cover differ- ing from any other package Ithas proved an assortment per- fectly selected for many tastes. The Library Package is an ap- \. propriate gift for many folks and many occasions LIBRARY PACKAGE comicbooks.com