Life, 1922-10-26 · page 27 of 36
Life — October 26, 1922 — page 27: what you’re looking at
What you’re looking at
This is primarily a **automobile advertisement**, not political satire. The page shows two front-view photographs of the Chandler Six automobile—one approaching, one departing—to highlight its stylish design from all angles. The marketing pitch emphasizes modernization of luxury ("the pride which an older generation found in smart equipage is revived and modernized"). It targets both affluent buyers (emphasizing "rich appointment" and style) and middle-class buyers (highlighting the "new low prices" of $1495–$2375). A notably gendered appeal appears: the text states "Women here find responsive, obedient flexibility and easy mastery of traffic conditions"—language reflecting 1920s assumptions about female drivers needing user-friendly vehicles. The advertisement presents the car as bridging past elegance with modern affordability and reliability, positioning it as accessible luxury for the aspiring middle class during the automobile boom era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Coming or Going~A Car of Distinction Te PRIDE which an older generation found in smart equipage is revived and modernized in the new Chandler Six Metropolitan Sedan. It is here illustrated in two rather unusual views, so that the novel grace and beauty of every line may clearly show. Tomorrow’s style becomes today’s in this artistic design. Strength, durability and safety are built into the staunch and rugged chassis. Women here find responsive, obedient flexibility and easy mastery of traffic conditions. Rich appointment supplements the many features of New Low Prices! convenience and comfort. Its new and lower price appeals to thrift, and puts $ within the reach of modest income a car of finest quality. Every personal preference in modern motor car service is fully met by the four luxurious closed and six dashing TO open models which Chandler Six offers. $ 23 7 5 THE CHANDLER MOTOR CAR COMPANY - CLEVELAND Export Dept: 1819 Broadway, New York City Cable Address, ““CHANMOTOR” All Prices F. O. B. Cleveland CHANDLER SIX comicbooks.com