Life — October 19, 1922 — page 29: what you’re looking at

What you’re looking at

This is a Fisher Body Corporation advertisement rather than political satire. The page features an illustration of a woman in an elegant white gown posing inside what appears to be a luxury automobile interior, with attendants visible in the background. The ad emphasizes that Fisher Body's quality derives from manufacturing superiorities that appeal to makers and sellers of high-end cars. Fisher Body Corporation, headquartered in Detroit with facilities in Cleveland, St. Louis, and Walkerville, Ontario, was a major American automobile body manufacturer. The advertisement uses aspirational imagery—the elegantly dressed woman and ornate architectural framing—to associate Fisher bodies with luxury and prestige, targeting affluent consumers of better automobiles during what appears to be the 1920s era.