Life, 1922-10-05 · page 34 of 36
Life — October 5, 1922 — page 34: what you’re looking at
What you’re looking at
This page mixes two distinct elements: a chiropractic industry advertisement and charitable fundraising. ## The Chiropractic Ad The "Efficiency is a Question of Method" section is industry advocacy disguised as wisdom. It uses an analogy—an untrained peasant with a proper tool outperforms a learned scholar with an inferior one—to argue that chiropractic's success stems not from its practitioners' credentials but from the "correctness" of the method itself. This was a strategic argument during chiropractic's early legitimacy struggles (the profession faced heavy medical establishment opposition). The ad essentially claims: don't worry about chiropractors' lack of formal medical training; the *system* works. ## The Fresh Air Fund The right column documents Life magazine's ongoing charitable campaign providing poor tenement children brief countryside vacations—a Progressive-era social reform effort. It lists donors and solicits more endowments to reach 250 permanent child-beneficiaries. Together, the page reflects 1920s American concerns: skepticism toward professional credentials, faith in systematic solutions, and philanthropic responsibility toward urban poverty.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
A reputation: built dation of ripe experience gained in rendering. 5 ice to four generations of travelers—on a fleet in the manner: i construction, = magnificence of pasgerger accommodations, and manage- ment remains unexc; 5 rs ALL and « — se WINTER SAILINGS: ~~ to the sae To Madeira, Gibraltar, Algief@/ Monaco (Riviera), Genoa, Naples (Rome), Piraeus (At ; Constantinople, Alexandria (Cairo)—according to’ iti ‘and; steamer selected. Stop- overs and return trips via} Atlantic may be arranged 1 } } j or Branches and Agencies Efficiency is a Question of Method GANG PLOW in the hands of an unlettered peasant is more efficient than a crooked stick in the hands of the most learned man on earth. The phenomenal growth and on- ward sweep of CHIROPRACTIC cannot be ascribed to the person- nel of the profession. It is due entirely to the correctness of the fundamental idea, to the simplic- ity of the method, and to the re- DEFINITION sults obtained. ‘The practice of Chiro- practic consists of tho tants ef the“ movanie The practice of CHIROPRAC- See at ceraall peels TIC consists of the adjustment, Sede The pie with the hands, of the movable meee: segments of the spinal column to normal position for the purpose of Ask Your releasing the prisoned impulse. Chiropractor for “The Last Word” Write for information regarding Chiropractors or Schools to the Universal Chiropractors’ Association, Davenport, Iowa, U.S. A. All Rights Reserved Employ none but a competent chiro- practor. LIFE’S Fresh Air Fund Lire’s Fresu Air Fun has been in operation for the past thirty-five years. In that time it has expended $205,652.78 and has given ¢ fortnight in the country to 42,722 peor city’ children. Contributions, which are acknowledged in Lire about three weeks after their receipt, should be made payable to Lire’s Fresn Aix Funp, and sent to 598 Madison Ave., New York City. : Previously acknowledged Cinderella’s Godmother, Minneapo! Eleanor McKay, Buffalo, N. Y . Pasadena, Quinibeck’ Ju Proceeds of “A Piggery” conducted by En at East Gloucester, Mass...... Leola & Wesley Thomas, Oakland, In memory of Adele, N.Y. City Agnes Elaine Brunner, Houston, Tex... From the campers and councillors of Camp Serrana, Ce H. . ee i Cottage Services, gua Lake, N. Y In the Matter of Endowments ESPITE an exceptionally cool summer Lire’s generous readers have not relaxed their interest in the Fresh Air Fund and an increased number of children have enjoyed its benefits. Conditions in tenement homes may not have been as cruel as usual this summer but there is no question that the children have been made happy and improved by their two weeks’ vacations. The Fresh Air Endowments,—each of which represents a gift of two hundred dollars, the income from which sum gives a fortnight in the country to a tenement child, every summer in perpetuity,—have not increased in num- ber as rapidly as could be desired, but it will be seen below that only one more Endowment is needed to in- crease the total number to two hundred and fifty. Think of it! Just visualize two hundred and fifty little, poor children, every summer for all time, being taken from their tenement surroundings and sent for a fort- night’s stay and play in the fresh air of the Connecticut hills. This is a noble and enduring monument to the good-heartedness of Lire’s readers. Since the last acknowledgments, funds have been re- ceived from a generous gentleman in the northern part of New York State, who wishes neither his name nor his address revealed, to establish Fresh Air Enpowment No. 243. In the Name of A FRrienp. From Percey F, Smith, Esq., of New Haven, Connecticut, to establish Fresh Arr EnvowMent No. 244. In Memory of Jutta C. SmitH. From Mr. and Mrs. William H. Walker of Flushing, New York, to establish Fresh Arr EnpowMent No. 245. In Memory of Our Father, the Rev. Ira Taytor WALKER From Mrs. William W. Hawkins of Yonkers, New York, to establish Fresh Arr Enpowment No. 246. In Memory of Nett Speen. From an anonymous contributor, to establish Fresh Arr EnpowMent No. 247. X.Y; From Mrs. Herbert S. Greims of Ridgefield, Connecticut, to establish Fresh Arr Enpowment No. 248. A Memorial in the Name of Donatp A. WEED. From F. Wallis Armstrong, Esq., of Philadelphia, to establish Fresh Ar EnvowMent No. 249. (UNDESIGNATED. ) To establish a Fresh Air Endowment two hundred dollars in Liberty Loan 4% per cent. bonds, other good securities, oF cash should be sent by registered mail to Lire’s Fresh Ait Fund, Inc., 598 Madison Avenue, New York City. ‘THE CAREY PRINTING CO. Inc. New Your, comicbooks.com SS