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Life, 1922-10-05 · page 3 of 36

Life — October 5, 1922 — page 3: what you’re looking at

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Life — October 5, 1922 — page 3: Life, 1922-10-05

What you’re looking at

This page is primarily **advertising for "The Thinker's Library,"** a 30-volume book collection sold by Haldeman-Julius Co. for $1.95 (about 7¢ per volume). The main content isn't a political cartoon but rather a sales pitch disguised as advice. The headline "Who does your thinking for you?" challenges readers to think independently rather than blindly following leaders or "the mob." The text argues that independent thinking—achieved through reading great literature, philosophy, and biography—gives people power and freedom from intellectual slavery to others' opinions. This reflects **early 20th-century populist and progressive attitudes** about education democratizing society. The advertisement positions cheap books as tools for intellectual liberation, appealing to aspirational readers who wanted self-improvement and independence from establishment thinking.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

CWho ‘The Thinker’s Library Bismarck and the German Empire. Cromwell and His Timi Two men who changed the fate of nations. Fiction XIII Century Romances. Tolstoi’s Stories. Poe’s Tales of Mystery. Tales from Medieval Tialy, Russia, and America—stories you can't lay aside. Drama Redemption, Tolstoi. Macbeth. Shakespeare. Romeo and Juliet. Shakespeare. Julius Caesar. Shakespeare. Merchant of Venice. Shakespeare. Great drama interprets life, teaches char- acter. Biography Life and Martyrdom. 's death showed men how to live. Let’s Laugh. Nasby. A pioneer American humorist. Literature Love Letters of Men and Women of Genius. Love: An Essay. Montaigne. Bacon’s Essa: Essays on Che terfield and Rabelais. ¥e te Beuve ‘epys’ ' We learn est from the recorded thought of such great observers as these. Wit and Wisdom Epigrams of Wilde. Epigrams of Wit, Wisdom and Wicked- ness. Philosophy Aesop’s Fables. . Discovery of the Future. Wells. These books show you Civilization’s youth and its old age. Religion Did Jesus Ever Live? Holmes and Bowne. ; The Idea of God in Nature. Mill The Olympian Gods. Tichenor. Every man has a religion, even though he denies it to himself. Poetry Walt Whitman’s Poems. America’s greatest poet—a lover of the real and naturas. Science Monkey to Man. Schwalbe. Reflections on Modern Science. Huxley. Psycho-Analysi The Key to Human Behavior. Fielding. Jeportant nowledge conveniently avail- able. Miscellaneous Dictionary of Synonyms, Home Nursing. Volumes complete ~ only s] 95 less than 7¢ per volume! does LIFE . your thinking or YOU: Who forms your opinions? Do you -eally reach your own conclusions about the questions you face every day? Or do you, like so many, let someone else do your thinking? HO are the leaders of men? Thinkers! The others, blind followers of the mob, voice the catch-word of the moment— and do the will of the thinkers, the leaders. If you can think, you can act—you can lead—you can dominate! If you take your opinions ready made, you are led and dominated by those who think for you; your brain is in slavery. Literally, you cannot call your soul your own unless you do your own thinking. Men must see and know the real YOU—not some other personality reflected from you. Your brain must be a light, not a mirror. How Can You Think for Yourself? There is only one way. You must have the wide, deep, com- plete mental background which comes from reading. Know the experience of the greatest men and women of all time. Read widely, carefully, thoughtfully. Reading will equip you to think, will teach you orderly and logical habits of mind. _ Reading will make you free! Free, I say, from the dom~ ination of other minds whose opinions you now perhaps uncon- sciously accept as your own. What Shall You Read? Only the best—not the trash which ficods the world today. Read the truly great, everlasting books which have stood the test of time and criticism. They are not dry. Like all truly great things, they are simple. They stimulate, they in= spire, they encourage, they ‘comfort, they ‘amuse. “And they are not expen: sive! rich store of them. To help you, we have chosen thirty volumes on varied subjects which form a balanced mental diet—a_ menu for the mind. All vari eties of literature are included. There is enough of everything to stimulate your appetite for more ading—not too much of anything. Read the list of titles at the | Every beok is complete— not abridged in any way. Read in Odd Moments Slip three or four of these books into a pocket. They do not bulge—they are not noticed—but they are there ready to help you make the most of odd moments anywhere by reading. On street cars at lunch, on trains, in the evening, you can draw mental freedom and strength from these volumes. They are printed from clear new type ‘on good book paper, 3% by 5 inches in size, uniformly bound in strong blue cover stock. They are not intended to fill shelves, but to enrich minds. If they cost you $2.00 each, the contents of these books would be well worth your money. But they don't cost that—or even half that. They cost you Less than 7c Each. Think of it! The greatest literature of all time at a ccst, per volume, about that of a Sunday newspaper. Only mass- production and tremendous sales make such a price possible. Over 20,000,000 copies have been sold in three years Send No Money The Thinker’s Library in 30 volumes comes to you for only $1.95. You need not even send the money. Simply sign and mail this coupon, and pay the post man $1.95, plus postage when the books arrive. If you want to send cash with order, remit $2.35, which pays for the books and all carriage charges. Persons living in Canada or other foreign coun tries will please send cash ($2.35) with order. If you are not Our Guarantee: 1228.4 “cin the books, return them in § days, and your money will be refunded. Will you have mental freedom? Will you think for yourself? Then Send the Coupon Now great books—no scanty selection, but a HALDEMAN-JULIUS CO., The Thinkers Library Dept. BS Girard, Kansas ~COUPON | HALDEMAN-JULIUS COMPANY, Dept. BS, Girard, Kansas. { Send me at once by parcel post the 30-volume set of The Thinker’s Library. I will pay the postman $1.95, plus Price, the only pooert I am to make. will return the * Name Address City : ks for refund of my money. postage on delivery, which is the full ff I am not satisfied with the books I State ...... If you want the books sent postpaid, or if you live out States, send chetk or money order for $2.35 with this coupon, comicbooks.com