Life, 1922-10-05 · page 2 of 36
Life — October 5, 1922 — page 2: what you’re looking at
What you’re looking at
This page is primarily a **Mason Cords tire advertisement** from 1922, not a political cartoon. The image shows a stylized, humorous illustration of a car with two figures appearing to jump or fly alongside it—likely depicting enthusiastic customers or the exhilaration of driving with Mason Cords tires. The advertisement's appeal relies on the **1920s cultural moment**: automobiles were still relatively novel luxury items, and this "people of perception and good taste" messaging suggests aspirational marketing to the middle and upper classes. The flying figures humorously emphasize the tire's quality and performance as a status symbol worth purchasing. The satirical elements are mild—primarily visual humor rather than social commentary. This is commercial advertising rather than editorial satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Lire: Published Weekly by Lite Publishing X NY. Entered as Second Class Matter June 8, 1883, at the Post Oftic N. ¥., under, Copyright, e act of March 3d, i879. "Printed in New 1 Class Matter at the Post Ofice Departme na in the United States, England and the British Po 0 » ‘Treas Provanpie, Western Manager EOPLE of perception and good taste, surrounding themselves as always with the worthy things of life, equip their finest cars with Mason Cords. Theirs is the satisfaction of tires—endur- ing, exclusive, dependable—which repre- sent the truest tire value in America, irrespective of price. Branches in Principal Cities THE MASON TIRE & RUBBER COMPANY, KENT, OHIO comicbooks.com