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Life, 1922-10-05 · page 28 of 36

Life — October 5, 1922 — page 28: what you’re looking at

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Life — October 5, 1922 — page 28: Life, 1922-10-05

What you’re looking at

This page is primarily **advertising and humor content** rather than political satire. The main elements: **W.L. Douglas Shoe Ad**: A major commercial advertisement emphasizing that Douglas shoes cost no more in San Francisco than New England—notable because this addresses early 20th-century concerns about regional price variation and fair pricing. **"Our Foolish Contemporaries"**: A humor section featuring brief jokes from other publications, including: - A child choosing "edible fungi" over fairy tales (satirizing scientific rationalism vs. imagination) - A joke about a mother's attractiveness to policemen - A golf etiquette joke about the American frontier (drawing guns without warning) **"For Men Only"** cartoon: Shows a man in a domestic setting, satirizing men who complain about missing shoe-lacing hooks—gentle humor about male fussiness. The page reflects early 20th-century concerns: consumer pricing fairness, advertising dominance, and gender-role humor typical of *Life* magazine's satirical approach.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

LIFE W.LDOUGLAS $5 $687 &§8 SHOES FOR MEN AND WOMEN are actually demanded year after year by more people than any other shoe in the world BECAUSE: ‘Protection against by the price stamped on every pair. they are unequaled. For style, material and workmanship unreasonable profits is guaranteed Years of satisfactory service have given them confi- dence in the shoes and in the protection afforded by the W. L. Douglas Trade Mark. shoes are put into all of our 110 stores at W.L. DOUGLAS factory cost. We do not make one cent of profit until the shoes are sold to you. It is worth dollars for you to remember that when you buy shoes at our stores YOU PAY ONLY ONE PROFIT. No matter where Fou lives shoe dealers can supply you with es with any uglas shoes. They cost no more in San Francisco than they do in New England. 7.00 1d “$8.00 sh COMPARE Svitn °any $10.00 or $1500 shoes made. possible cost. The name and price is plainly stamped on the sole. If not for sale in your vicinity, send for free catalog. TO MERCHANTS: If no dealer In your town handles W. L. Douglas Shoes, write today for exclusive rights to handle this quick selling, quick turn-over line. President 'W. L. Douglas Shoe Co, 147 Bpark 8t., . WHO HAVE MISSED SHOE LACING HOOKS ® LACING HOOKS CAN BE OBTAINED ON EX- CLUSIVE MODELS OF QUALITY FOOTWEAR. INSIST ON HAVING WHAT YOU WANT. Write for the News ‘Men and women wanted everywhere. Splendid pay for spare time work; full time positions, $2,000 to $10,000 a year. No experience or special ability required. “Many kinds of writing: reporting, special articles, fiction, sports writing, local correspondence, etc. EARN MONEY IN SPARE TIME Fasoinating new plan quickly qualifies you as newspaper writer in spare time at home. Veteran newspaper men show you how. Reporter's Pass FRED. FREE BOOK $3, cere ts dress: Newspaper Training Association, Dept. 179, 354 Fourth Avenue, New York City. FOR _g MEN OF BRAINS (IGARS “MADE AT KEY WEST— OUR FOOLISH CONTEMPORARIES Fairies and Fungi Reading about the two little English girls who, according to Conan Doyle, discovered real fairies in the woods, we were reminded of another child because he was so different. Robert, the four- year-old son of a scientific man, had lived in the country most of his short life. One day a visitor, wishing to make friends with the little fellow, took him on his knee and asked, “Are there any fairies in your woods here, Robert?” “No,” responded the child promptly, “but there are plenty of edible fungi!” —Boston Transcript. Unchallenged Grapys: I am afraid you aren’t as pretty as nurse. Mamma: What makes you so? Giapys: We've been walking in the park a whole hour, and not a single po- liceman has said, “Hullo, baby, how’s nurse?”—Pearson’s Weekly. The Game in Alberta Golf is having a refining influence in Sick Horse Creek, Alta., according to the Saskatoon Daily Star. It is no longer considered etiquette to draw a gun on Main Street _without hollering “Fore.”—Louisville Courier-Journal. One Clear Call Gume (on sight-seeing charabanc) : Lidies an’ Genlemen, we are now passin’ one o’ the oldest public-’ouses in the country. SrartLeD PasseNceR: Wot for? —Punch. think “Wuat sort of a fisherman is he?” “T’'ll tell you. He’s the kind that al- ways wants to try it somewhere else.” —Detrott Free Press. The Value of Art A certain newspaper was not making sufficient money, so it was decided to cut expenses. A special writer ang two reporters were dismissed, and most of the other employees became nervous about their jobs. There was one man, however, who exhibited not the least signs of uneasiness. He worked in what was called the art depa: tt, for the journal published a great 1 pic- tures. One day he was asked: “Arc afraid of: losing your job “Oh, no,” said he, “they can’t fire me!” “Why not? along the line. safe?” “TI figure it this way: The paper can- not afford to make a cut in its art de. partment. We have so many subscrib- ers who cannot read.”—Harper A Model Father District Visitor: haved little boy yours is, Mrs. Blobbs Mrs. Biosss: Yes, like father. My husband alway sa few weeks taken off his sentenc conduct.—/deas (London). you not They are cutting all Why do you feel so Fairy Story Conclusion of a story on the children’s page in a magazine say: “And they were married and lived happily even after.” —Kansas City Star. 1D your vacation do you gX “You said it; I came home br« —Portland Expr Aspirin Say “Bayer” and Insist! Unless you see the name “Buyer” 0 package or on tablets you are not get- ting the genuine Bayer product prescribed by physicians over twenty-two years proved safe by millions for Colds Headache Toothache Lumbago Earache Rheumatism Neuralgia Pain, Pain Accept “Bayer Tablets of Aspirin” only. Each unbroken package contains proper directions. Handy boxes of twelee tablets cost few cents. Druggists als sell bottles of 24 and 100. Aspirin is the trade mark of Bayer Manufacture of Mon“aceticacidester of Salicylicacid. What a well-be. for good Still took 1 trict i differ mitte¢ gre camps dred Count thirty mothe childr “In have plowe comicbooks.com