Life, 1922-09-28 · page 27 of 36
Life — September 28, 1922 — page 27: what you’re looking at
What you’re looking at
This is **not a cartoon or satire** — it's a straightforward automobile advertisement from Life magazine's early period (likely 1920s, based on the car style and pricing). The page advertises the **Chandler Six**, an American car manufactured in Cleveland. The ad emphasizes that purchasing a car is a major financial decision deserving careful consideration. Its pitch is that the Chandler Six offers exceptional value: it features superior design and performance at a low price ($1,495-$2,375), and recent "generous public patronage" has enabled further price reductions. The ad targets middle-class car buyers by framing automobile purchase as an investment in "pleasure, pride, comfort and safety" for one's family. It notes the car comes in ten models, including luxury sedans. There is no political commentary or satirical intent here — Life magazine during this era ran both serious articles and advertisements alongside humor and satire on other pages.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LIFE High Point In Value Reached = purchase of an automobile properly demands careful consideration. Often it involves the biggest single investment its owner ever makes. The pleasure, pride, comfort and safety of his family devolve on a right choice. Superb appearance and master performance dul7 considered, the new Chandler Six was born an impressively low-priced car. Now, generous public patronage makes possible a further reduction. The buyer's problem becomes easy. Chandler values loom so high that no better investment offers. Perhaps the seasonal appeal temporarily concen- trates attention on the coupeandtheluxurioussedans, but there is record value in all ten models. It is the ideal time to see, ride and be convinced. THE CHANDLER MOTOR CAR CO., CLEVELAND Export Dept: 1819 Broadway, New York City Cable Address, “CHANMOTOR” 25 New Chandler Prices Make Choice of Car Easy The new Metropolitan Sedan, at $2295, is typical of the smart, exclusive style and advanced design of the new Chandler Six 1495 :2375 All Prices F. O, B. Cleveland IRANDLER SIX comicbooks.com