Life, 1922-09-21 · page 29 of 36
Life — September 21, 1922 — page 29: what you’re looking at
What you’re looking at
This is a corporate advertisement for Fisher Body Corporation, not political satire. It promotes automobile bodies manufactured by Fisher, emphasizing their prestige and quality. The text presents a scenario where car salesmen invoke "Fisher" as a mark of excellence—suggesting the brand name itself guarantees buyer confidence. The decorative border features classical Greek patterns and classical figures, while the Fisher logo depicts an ornate carriage. This classical framing positions Fisher bodies as inherently refined and valuable. The company lists manufacturing locations in Detroit, Cleveland, St. Louis, and Walkerville, Ontario. The ad conveys Fisher's message that their reputation for quality craftsmanship carries such weight that merely naming the manufacturer provides sufficient endorsement to customers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
When the motor car salesman points to the now familiar symbol and says: “You see the body is by Fisher,” he feels sure that you will understand that he has paid the highest tribute words can convey. We are deeply sensible of the responsibility which rests upon us by reason of the high regard in which Fisher bodies are held. FISHER BODY CORPORATION DETROIT CLEVELAND . ST. LOUIS WALKERVILLE, ONT. comicbooks.com