Life, 1922-09-21 · page 28 of 36
Life — September 21, 1922 — page 28: what you’re looking at
What you’re looking at
This cartoon satirizes the anticipated over-mechanization and bureaucratic obsession with sanitization in future dairy farming. A farmer quizzes a dairyman with increasingly absurd hygiene questions: have cows been "scalded"? milk pails "scrubbed with bichloride of mercury"? milkers "boiled"? The joke targets 1952-era anxieties about industrial progress run amok—the assumption that future dairy production will become so chemically obsessed and procedure-heavy that basic common sense disappears. The dairyman's exhausted responses suggest the absurdity of treating cows and equipment like laboratory specimens rather than practical farm work. It's social satire about how modernization rhetoric, taken to extremes, produces ridiculous overcomplications of simple tasks. The "thirty years hence" framing allows the cartoonist to exaggerate contemporary trends for comic effect.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Milking Time, 1952 A.D, An American milk magazine gi the following conversation of a dai man and a farmer in thirty years’ ¢; “Everything ready for milking Fame? It is a bubble. Listen! Bernard Shaw was walking along Adelphi Terrace, and the following dia- logue took place behind him: “See ’im?” “That bloke? Yus. Who is ’e?” “Shaw.” “Shaw?” “The great vegetarian eater.” “Go on!” “Fact.”—Tit-Bits (London). A Keynote “Fellow tax dodgers,” began the can- didate. And that put him in right with his audience at the start. —Lonisville Courier-Journal. Reflection of Middle Age “The modern dance is no dance in the first place, and when you've finally learred it, it’s not modern any more.” —-Karikaturen (Christiania). Jeek aking hi, ge out fr the eve i ‘adibae FAL F A Tdinna ken what it means, but there's H’ stingiest feller we’ve heard o' a braw Scots soond about it. H —Reproduced from Punch (London) yet is Lon Moon. He had a toy bal- be ith the proprietors. loon vulcanized yisterday—Abe Martin, 7 ene eee think so, boss.” “Cows been scald “Thoroughly.” “Have they been fumi gated with formaldehyde?” “Have the milkers been boile: “Oj course.” “Have the milk pails bee scrubbed with bichloride of merew “Every pail.” Paternal Wisdom “My boy, I hear you are hanging around stage doors.” “Why—er—dad, I’m thinking of writing a play.” “You can’t learn anything abou Shakespeare from a chorus girl.” —Birmingham Age-Ilerald, Itinerant PepestRIAN: What the deuce! Beg. ging in the street! Menpicant: Well, have I got to open an office to ask for a dime for a cup 0 coffee ?—Klods-Hans (Copenhagen). “Wuat's the ‘Main Street’ school of writing?” inquires an eminent English actor newly landed in New York. Well, that’s a long story.—Detroit News. Lire is published every Thursday, simultaneously in the United States, The foreign trade supplied from Lire’s London Office, Rolls Hos Great Britain, Canada and British Possessions. Title registered in U.S. Breams_ Buildings, Patent Office. $5.00 a year in advance. Additional postage to foreign News Compan; countries in the Postal Union, $1.60 a year; to Canada, 80 cents. Back numbers cannot be supplied. London, E. C. Canadian distributor, The Amen 386-388 St. James Street, Montreal, Canada No contributions will be returned unless accompanied by stamped of addressed envelope. Lire does not hold itself responsible for the lox a The text and illustrations in Lire are copyrighted. For Reprint Rights "om-return of unsolicited contributions. ; in Great Britain opply to Lire, Rolls House, Breams Buildings, Fetter Notice of change of address should reach this office two weeks pis Lane, London, England. to the date of issue to be affected. ESTABLISHED 1818 Lacks Deion COSe6Le IL LOTHIN IN INGS Gentlemens | Furnishing obs, MADISON AVENUE COR. FORTY-FOURTH STREET NEW YORK Telephone Murray Hill 8800 Clothing Ready made or to Measure for Autumn Evening Clothes, Cutaways, Sack Suits Sporting Clothes and Medium-weight Overcoats English and Domestic Hats & Furnishings Boots and Shoes for Dress, Street and Outdoor Sport Trunks, Bags & Leather Goods Send for “New Directory of Brooxs BrorHers’ Building” BOSTCN NEWPORT ‘TREMONTCOR. BOYLSTON * 220 BELLEVUE AVENUE BROOKS BROTHERS’ Building, convenient eto Grand Central, Subway and to many of the leading Hotels and Clubs comicbooks.com