Life, 1922-09-14 · page 35 of 40
Life — September 14, 1922 — page 35: what you’re looking at
What you’re looking at
This page combines cricket commentary with a Bell System telephone advertisement. **"The Mystery of Cricket"** (top left) is satirical commentary on cricket's seemingly incomprehensible rules and tedious pacing for American readers unfamiliar with the sport. The author mocks the elaborate, repetitive motions and long periods of apparent inactivity, punctuated by sudden bursts of spectator excitement when the bowler changes position. **"As if Across a Desk"** (center/right) is a corporate advertisement celebrating the telephone system's ability to enable instant long-distance business communication across the continent. The imagery shows businessmen using telephones and maps to conduct affairs without physical travel. **"Won't Wash Off"** (bottom left) is an advertisement for Mary T. Goldman's Hair Color Restorer, a product marketed to restore graying hair—likely targeting women concerned with maintaining youthful appearance. The page reflects 1920s-30s American attitudes: bemusement toward foreign customs (cricket), optimism about technological progress (telephones), and consumer culture focused on personal grooming and beauty standards.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ne ce ip, ort ise 8. The Mystery of Cricket (Continued from page 26) series of skilled and elaborate mo- tions, and you would be prepared to wager a sum of money that he is about to hit the ball. But no, at the last moment, he draws himself up, and with a gesture of superb con- tempt allows the ball to go past him into the hands of the heavily- armoured gentleman behind the wicket. This happens six times. Mean- while the other gentlemen in white stand like monuments watching the bowler and the batsmen, and the ten- thousand spectators stand watching them. 3ut_ when it has happened six times « change comes over the face of the game. The whole scene is altered. Nearly all the monuments come suddenly to life and walk at a brisk pace to new positions, where they hegin standing still again. It is a busy scene. In this way the chances of any of the players suc- cumbing to cramp or falling into a trance are reduced to a minimum. Further, from your point of view the change is startling. For now a dif- ferent bowler throws the ball from the other end at a different batsman. And suddenly there is a thrilling burst of hand-clapping, and many of the audience raise their voices in a loud inurmur of excitement. Something has happened. Won't Wash Off Mary T. Goldman's Hair Color Re- storvr is a clear, colorless liquid, clean water. It leaves your hair ‘clean, soft and fluffy—nothing to wash or Tub off. No interference with sham- Pooing—wave and dress as usual. Easy to apply—results sure and cer- tain—no streaking or discoloration, tored hair perfectly natural in ali lights. Accept free trial offer. Mail the coupon today for a trial bottle and test as directed on a single lock. Then when you know you take no risk in the of this scientific labor.tory preparation, get a full size from your druggist or direct ir As if across a desk “New York is calling!" says the operator in San Francisco. And across an entire continent business is transacted as if across a desk. Within arm's length of theman with a telephone are 70,000 cities, towns and villages con- nected by a single system. Without moving from his chair, without loss of time from his affairs, he may travel an open track to any of those places at any time of day or night. In the private life of the indi- vidual the urgent need of instant and personal long distance communication is an emergency that comes infrequently—but it is imperative when it does come. In the business life of the nation it is a constant neces- sity. Without telephone service as Americans know it, industry and commercecould not operate on their present scale. Fifty per cent more communications are transmitted by telephone than by mail. This is in spite of the fact that each telephone communication may do the work of several letters. The pioneers who planned the telephone system realized that the value of a telephone would depend upon the number of other telephones with which it could be connected. They realized that to reach the great- est number of people in the most efficient way a single sys- tem and a universal service would be essential. By enabling a hundred million people to speak to each other at any time and across any distance, the Bell System has added significance to the motto of the nation’s founders: “In union there is strength.” “Bett SYSTEM” AMERICAN TELEPHONE AND TELEGRAPH COMPANY \ as Ty toward Better Service AND ASSOCIATED COMPANIES One Policy, One System, Universal Service, and all directed One of the batsmen has hit the ball, and with his companion is running rapidly between the wickets, scoring runs. And one of the other men is running after the ball. And all the other men are following his move- ments with the keenest interest. And you can tell from their eager poses that they are ready for devilry—they will “go anywhere, do anything,” only there is nothing for them to do. However, they enjoy the watching. And anyhow they are better off than the nine other members of the batting NEW GARTER (Patented) MAKES TROUSERS HANG STRAIGHT comicbooks.com