Life, 1922-09-14 · page 31 of 40
Life — September 14, 1922 — page 31: what you’re looking at
What you’re looking at
This is a **Paige automobile advertisement**, not a political cartoon. The page uses the phrase "Handsome is as handsome does" as a marketing strategy, arguing that the Paige 6-66 Sedan's beauty isn't merely superficial but backed by genuine performance. The two vehicle illustrations show the car's elegant design. The advertisement emphasizes luxury features (upholstery, appointments) while stressing mechanical superiority: a 70-horsepower engine, vibration-free operation, and a proven track record (the Daytona Model allegedly broke speedway records from 5 to 100 miles). For modern readers: this represents early automotive advertising targeting affluent buyers who valued both aesthetic refinement and mechanical reliability—positioning the Paige as an "aristocratic" vehicle that performs as beautifully as it looks. The slogan cleverly deflects concerns that ornate design might compromise functionality.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“Handsome Is as ‘Handsome Does THE MOST “BEAUTIFUL CAR = IN AMERICA og LIFE In design and craftsmanship the new series Paige 6-66, seven-passenger Sedan is truly a thing of beauty. It compels instant admiration, because the coachmaker’s conception is fresh, yet soundly artistic. Further inspection reveals a degree of luxury and comfort hitherto unattained. The deep rich upholstery invites complete relaxation. Fittings and appointments are as complete as modern, resources can make them. There is every refine- ment of motoring that man or woman could desire. But all this beauty and luxury would be futile without riding and performing qualities that befit a car of this aristocratic type. There must be giant power, exerted without vibration; absolute flexibility that gives the driver easy and instant command of every traffic situation; de- pendability that guarantees freedom from care. These are the qualities you will discover when you ride in the new Paige enclosed model. For under the hood is a mighty '70-horsepower engine that operates with the ease and smoothness of a giant turbine. The 6-66 chassis long since proved itself Master of the Highway. The Daytona Model broke every world’s stock chassis speedway record from 5 to 100 miles. Handsome is as handsome does. It is on this basis we offer the Paige 6-66 Sedan. 29 7 comicbooks.com