Life, 1922-09-14 · page 3 of 40
Life — September 14, 1922 — page 3: what you’re looking at
What you’re looking at
This page is **not a political cartoon or satire**—it's a straightforward automobile advertisement for the Earl Cabriolet, placed in *Life* magazine. The image shows a side-view silhouette of a 1920s touring car with an enclosed cabin. The ad targets female buyers specifically, emphasizing "Woman's unerring instinct for distinction and practical values." It highlights the car's features: convertible design (transforms from open touring car to closed car in 60 seconds), comfort specifications, complete equipment, and price ($1,395). The marketing pitch appeals to women's desire for both practical functionality and aesthetic appeal—positioning the Cabriolet as offering luxury at value pricing compared to competitors. This reflects 1920s-era marketing attempting to expand the automobile market beyond wealthy men to include female consumers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
CABRIOLE PRICE, $1395, INCLUDES TRUNK WITH COVER, MOTOMETER, BUMPER AND COMPLETE EQUIPMENT EARL Cabriole an instant Success Women buyers recognize distinctive charm and tangible value of this fully equipped 4-passenger enclosed car at $1395 OMAN ’S unerring instinct for distinction and practical values has swept the new Earl Cabriole into immediate popular favor. In the face of apparent reductions on many cars in its price range, the reception of the Cabriole has been a continuous triumph. Thousands of women recognize the Cabriole, completely equipped for $7395, not only as the greatest enclosed car value ever offered, but as the only right-price car which meets all their requirements. Ease of control, for instance. To the discriminating woman driver, there is constant pleasure in the graceful lines and contours of the Cabriole, in its intimate, uncrowded comfort. But she sets greater store by its convenience, its left-hand ignition and dimmer switch, the easy accessibility of all controls, the smooth handling of transmission, clutch and brakes. She prizes the Cabriole’s flexible power, instant pick-up, speed and ability to go anywhere a motor car can be driven. To be able to transform it in sixty seconds from an airy touring model to a weather-proof, distinctive closed car appeals to her strongly. dnd her common sense tells her that the Cabriole’s complete equipment means a saving of at least $100 over closed cars of this type, whose comfort accessories are “extras.” See the Cabriole at the nearest Earl dealer’s. Its compact design, responsive power and ease of control fit itadmirably for use by physi- cians and business men who need a personal utility car. Study it feature by feature. Compare values and performances. Drive it yourself, today. Earl Prices Touring Car...» . $1095 Cabricle. . 1395 1485 Custom Readiter . + + 1795 JACKSON i W MICHIGAN EARL NEO RS INc. Cabriole Comfort Specific: Low sweeping lines give the Earl Cabriole its special distinction. Its over-all length is 14 feet, less one inch; its over-all height is only 74 inches. Head room is ample—from seats to top lining, 37 inches. The front tonneau is 53 inches long. The rear seat is 45 34 inches wide, seating three passengers without crowding. Front seats tip forward at right angles, the backs folding down. Doors are extra wide. Combined with 56-inch rear springs, a very low center of gravity and a rigid channel frame 7 inches deep, the Cabriole’s roominess assures unusual riding comfort. No other car of the same wheel base swings so near the road. Check This Complete Equipment No extra equipment must be purchased with your Cabriole to insure comfort, safety and personal prestige. Compare these features: Touring trunk with cover and two suit cases and hat box. Bumper and motometer. Sun visor and dome light. Drum-type headlights with dimmers and non-glare lenses. Left-hand ignition and dimmer switches. One-piece wind- shield, swinging inward or outward. Masked light on walnut instrument board, illuminating oil-pressure gauge, speedometer, ammeter and fuse box. Light under hood. Sparton horn, Complete set of tools. Door panels raised aud lowered by lever action. Interior finish to match gray Spanish leather upholstery. Choice of finishes—Earl blue or Earl gray and black. To Dealers: Full information about the Cabriole and four other striking Earl models on request, Some profitable dealer territories are sillunassigned, Wire or write to Jackson for the facts and eur contract terms. Send for the Earl booklet of body types and specifications comicbooks.com