Life — September 14, 1922 — page 3: what you’re looking at

What you’re looking at

# Analysis This page is **not a political cartoon or satire**—it's a straightforward automobile advertisement for the Earl Cabriolet, placed in *Life* magazine. The image shows a side-view silhouette of a 1920s touring car with an enclosed cabin. The ad targets female buyers specifically, emphasizing "Woman's unerring instinct for distinction and practical values." It highlights the car's features: convertible design (transforms from open touring car to closed car in 60 seconds), comfort specifications, complete equipment, and price ($1,395). The marketing pitch appeals to women's desire for both practical functionality and aesthetic appeal—positioning the Cabriolet as offering luxury at value pricing compared to competitors. This reflects 1920s-era marketing attempting to expand the automobile market beyond wealthy men to include female consumers.