Life, 1922-09-14 · page 2 of 40
Life — September 14, 1922 — page 2: what you’re looking at
What you’re looking at
This page is **primarily an advertisement**, not satirical content. It's a 1922 ad for Corto Radiators from the American Radiator Company. The top illustration shows an elegant home interior with a piano and furnishings. The ad's central claim is that Corto Radiators cost only 11 cents more per foot than standard radiators, yet provide superior aesthetics and efficiency. For an average home with 350-1000 feet of radiator space, this amounts to a $38.50-$110 premium for the entire house. The circular inset shows a close-up of the radiator's design. The ad argues that the added beauty justifies the minimal cost difference, while asserting the radiators are also more efficient than competitors. This is straightforward commercial advertising typical of *Life* magazine in the early 1920s, with no apparent political satire or cartoon humor present.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Lure: Published Weekly by Life Publishing Entered as Second Class Matter June 8. 1883,_at the Post Office at New. York, Cuantes DANA Grpson, President Company at 598 Madison Avenue, New York, N.Y. Y., under the act of March 3d, 1879. “Printed in New York, U.S.A. Gronce B. RICHANDSON, Vice-President ‘Lamual ‘Subscription, Five Dollars, Nintered'as Second Class Matter at the Post Omiee Department, Canada, Roy Mitten, ‘Treasurer Z Vol. 80. No. 2080. September 14, 1922, Copyright, 1922, LIFE, in the United States, England and the British Possessions B, F. Provanpre, Western Manager Tf you plan to build or remodel this year let < us send you two finely illustrated booklets about Corto Radiators, and the Inea. TYPE 1S 1 1 cents a oot ? . A Hear Macuine which pays for itself in the fuel it saves. Your request at either address vill bri he 5 belowr wall’ bring them at ance orTo RapiaTors—graceful, compact, coal- ! saving—are named for the famous French engineer who developed them after years of _ J experiment. 1 Their cost averages 11 cents a foot more than ordinary radiators. ; In an average home there are from 350 to 1000 feet of radiation—an average differ- ence of $38.50 to $110 for the whole house. Surely the added beauty would be worth the small added cost even if Corto Radiators 1 os . were not more efficient. | But they are. ' AMERICAN RADIATOR COMPANY IDEAL Boilers and AMERICAN Radiators for every heating need 104 West 42nd Street Dept. 33 816 So. Michigan Ave. NEW YORK CHICAGO comicbooks.com