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Life, 1922-09-07 · page 39 of 44

Life — September 7, 1922 — page 39: what you’re looking at

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Life — September 7, 1922 — page 39: Life, 1922-09-07

What you’re looking at

**"One Touch of Bromide"** satirizes royal pretense. A king receives a postcard from his traveling son showing a hotel room marked with a cross and the cliché message "Having a grand time. Wish you were here." The king celebrates that his son is "a democrat" because the generic, mass-produced postcard suggests ordinariness. The satire mocks both the hollowness of such tourist clichés and the king's naive conflation of triteness with democratic values. **"Knowledge is Power"** is a dark joke about Prohibition. A man called "The Black Sheep"—a drunk who squandered his family's welfare—suddenly becomes prosperous and respectable after the Volstead Act (Prohibition) passes. He's now a successful bootlegger who "never drinks a drop" from fear. The satire exposes Prohibition's perverse effect: it created wealth and stability for criminals while supposedly improving society. The page also contains a **Pepsodent toothpaste advertisement**, a standard commercial element of the era.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

One Touch of Bromide ‘HE prince had been gone on another of his little jaunts for nearly a month and His Majesty, the King, eagerly awaited the arrival of the morning mail. At last the Third Deputy Assist- ant Hereditary Grand Mail Carrier approached with the day’s letters heaped high upon a silver tray. The King seized them impatiently and cast aside one after another un- til he came upon that for which he was seeking. “Ha! Here it is. A communica- tion from Our son,” he exclaimed, holding aloft a picture postal card. “Let Us read what he has to say for himself.” On the face of the card was a re- production of a large hotel, against one of the windows of which a cross has been scrawled. Beside this was written, “My room.” On the back, in addition to the ad- dress, was inscribed, “Having a grand time. Wish you were here.” The King’s face lit up with a jubi- lant smile. He beamed with pleasure. “Thank Heaven!” said He to the Queen. “We have a son who is a democrat. The monarchy is safe.” J.K.M. Knowledge is Power IS. parents called him The Black Sheep—his friends spoke of him as Down and Out. Fifteen out of every twenty-four hours he spent trying to exhaust the liquor supply. He neglected his business until it was dead. His wife and chil- dren were underfed and threadbare. He pawned everything he had. His Doctor gave him a month to live— and then—the Volstead Act was passed. Now he is well and active. He has a lucrative business which absorbs all of his time. His wife has her car and chauffeur. He has both a town and a country house— and—he never drinks a drop. He is afraid to drink. He has become a bootlegger. “It isn't you who would climb Mt. Everest!” “No. I am waiting to see it in the movies; it will be less fatiguing and amount to the ime thing.’ L’Illustration (Paris). This Free Test Has brought prettier teeth to millions The prettier teeth you see every- where now probably came in this way. The owners accepted this ten-day test. They found a way to combat film on teeth. Now, as long as they live, they may enjoy whiter, cleaner, safer teeth. The same way is open to you, and your dentist will urge you to take it. The war on film Dentists, the w -Id over, have de- clared a war on ulm. That is the cause of dingy teeth—the cause of most tooth troubles. A viscous film clings to the teeth, gets between the teeth and stays. Old brushing methods left much of it in- tact. Then it formed the basis of thin cloudy coats, including tartar. Most people’s teeth lost luster in that way. Film also holds food substance which ferments and forms acid. It holds the acid in contact with the teeth to cause decay. Germs breed by millions in it. They, with tartar, are the chief cause of pyorrhea. Very few people have escaped these troubles caused by film. Ways to combat it Dental science, after long research, has found two ways to combat that film, Able authorities have amply proved their efficiency. So leading dentists the world over now advise their daily use. Pepsodéent The New-Day Dentifrice eaten by modern authorities and vised by leading dentists nearly all the world over now. All druggists sup- ply the large tubes. A new-type tooth paste has been cre- ated, avoiding old mistakes. The name is Pepsodent. It does what modern science seeks. These two great film combatants are embodied in it. Aids nature’s fight Pepsodent also multiplies Nature’s great tooth-protecting agents in the mouth. One is the starch digestant in saliva, That is there to digest starch deposits which cling to teeth. In fer- menting they form acid. It also multiplies the alkalinity of saliva. That is there to neutralize mouth acids—the cause of tooth decay. Thus Pepsodent gives to both these factors a manifold effect. Show them the way Send the coupon for a 10-Day Tube. Note how clean the teeth feel after using. Mark the absence of the viscous film. See how teeth whiten as the film- coats disappear. One _ week will convince you that Pepsodent brings a new era in tooth protection. Then show the results to your children. Teach them this way. Modern dentists advise that children use Pepsodent from the time the first tooth appears. This is important to you and yours. Cut out the coupon now. 10-Day Tube Free“ THE PEPSODENT COMPANY, Dept. 239, 1104 S. Wabash Ave., Chicago, Ill. Mail 10-Day Tube of Pepsodent to Qniy ont tube to a family comicbooks.com