Life, 1922-09-07 · page 38 of 44
Life — September 7, 1922 — page 38: what you’re looking at
What you’re looking at
This page is primarily **advertising and book reviews** from an early 20th-century Life magazine. The main advertisement (left) promotes **U.S. Government shipping lines to South America**, capitalizing on: - New luxury steamships operated by Munson Lines - Reduced fares and faster travel times (11 days to Rio) - The Rio de Janeiro Centennial Exposition as a tourism draw - Commercial trade opportunities The **rhymed book review** (center) satirizes Booth Tarkington's novel "Gentle Julia," a romance about a woman whose excessive kindness and desire to please everyone—rather than flirtatiousness—makes her dangerously attractive to men. The reviewer mocks the premise's absurdity while praising Tarkington's writing style. A brief **joke** satirizes capitalist enterprise: a man starting a "drug store" by combining a penny-scale machine, soda fountain, chocolate sales, and bootleg alcohol—barely concealing it as a speakeasy during Prohibition. The page otherwise contains book advertisements typical of the era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Fares Reduced to South America ANE’ age of travel to South America has begun. A few months ago the U. S, Government allocated four superb sister ships to the South American trade. They are by far the most luxurious on the run, Almost immediately set a new record for speed. Rio de Janeiro is now only 11 days away. Montevideo and Buenos Aires only a few days beyond. They have set a new record for service. The Munson Steamship Line which oper- ate the ships for the U. S. Government have perfected the service after 50 years experience, Now, the fares have been cut to rock bottom, ‘The great Centennial Exposition at Rio de Janeiro is attracting thousands of visitors from all over the world, If you are planning to be one of them — if you wish to investigate trade opportunities or revel in the glories of the tropical scenery send the information blank below. Write for Booklet Send the information blank below now ! You will receive a valuable travel booklet and free particulars about the United States Government Ships and the new low rates. You will be under no obligation. If you are interested in travel to other lands than South America send the information blank any- way. Indicate where you wish to go. INFORMATION BLANK To U.S. Shipping Board Information Desk Washington, D.C. M2406 Please send without obligation the U.S. Government Booklet giving travel facts. 1am considering a trip to South America QO, Europe 0, Orient 0. 1 would travel Ist class 0) 2d0) srd. If I go date will be about______ My Name. My Business or Profession_ My Street No.or R. F.D._ Town___State. For information regarding reservations address: Munson Steamship Lines 67 Wall Street New York City ine Operators U. S. SHIPPING BOARD LIFE Rhymed Reviews Gentle Julia By Booth Tarkington. Doubleday, Page & Co. O tigerling of Hindustan, No wolf of bellicose Apulia Was half so dangerous to man As gentle, far too gentle, Julia. Her charm and loveliness combined Would not have been so detri- mental To all the local peace of mind If Julia had not been so gentle. Because she couldn't treat ‘em rough Her conquests grew like Alex- ander’s, Though some stuff Like Noble Dill and Sanders. were pretty feeble Newland No, Julia wasn’t quite a flirt; She wanted everybody happy, And simply couldn’t bear to hurt A youth, however soft and sappy. By Herbert, Julia’s brother's son, And Julia’s niece, dear little Flor- ence, Exasperating deeds were done Provocative of deep abhorrence. But nothing happened—nothing much, Or not a thing that needs de- ploring ; And Julia still is doing such, And all the youth are still adoring. This Tarkington can really write; For style he beats the whole ca- boodle; (You'll find a thing of pure delight In Gamin, Julia’s Gallic poodle). He does not hate, he does not wail, In gloom and filth he seeks no prizes; Of you and me he tells a tale, And when he laughs he sym- pathizes. A. G. A Millionaire in the Making “T hear you've quit clerking and are going into business.” “Yes; I picked up cheap a penny weighiig machine and a good soda fountain second hand, got the agen- cy for Goo-Goo Chocolates and have a cellar full of hooch and a doctor friend around the corner, so I’m going to start a drug store.” A memory course is a great in- vention. After taking a memory course, instead of forgetting Brown’s name altogether as you formerly did, you now remember that Brown’s name is Smith. NOW ON SALE EVERYWHERE The Outstanding Novel of the Year THIS FREEDOM A. S. M. HUTCHINSON Author of IF WINTER COMES A story of married life which will pro. voke widespread discussion. Can amr, ried woman have a business career and still do her duty by her husband and he: children? That is the theme of this ab sorbing, vital novel, which will undoubt. edly be the best seller of the yeu, Wherever people gather, there will be talk of THIS FREEDOM—and you wil want to have read it. The Book You Will Hear Talk of Everywhere Cloth, $2.00. Leather, $2.50 At All Booksellers LITTLE, BROWN & CO. Publishers Boston Tales of the Jazz Age by F. Scott Fitzgerald Author of “The Beautiful and Damned” Published Sept. 15. $1.75 CHARLES SCRIBNER’S SONS DUTTON’S RECENT NOVELS with laughter in them There Goes the Groom By, GORDON ARTHUR SMITH "A breezy yarn” —Boston Herald A Pair of Idols By STEWART CAVEN Atale oe Irish wit and Irish beauty Happy Rascals By F. MORTON HOWARD As amusing as W.W. Jacobs’ best dockside yarns Each, $2.00, postage extra E.P, DUTTON & CO., 681 5th Ave., NewYork comicbooks.com