Life — September 7, 1922 — page 3: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

“What motion-picture production needs today is an infiltration of new blood—new thoughts, new dreams, new ideas, new points of view—in short, a new imagination.” —Photoplay Magazine. ANNOUNCEMENT THE Palmer Photoplay Corpora- tion announces that it will im- mediately enter the field of motion picture production. This extension of our service will be on terms that open wide to the public the closely guarded gates to screenland. We shall produce, and release for exhibition in the theatres, the best photoplays of new creative genius and fresh imagination. It will be talent discovered and trained by the world’s largest and most authorita- tive school of photoplay technique. We shall share the proceeds of each production with its author, on a royalty basis which recognizes the just claim of creative effort to par- ticipate as long as the earnings con- tinue. For the first time, the screen author will be raised to the same dignified level of professional com- pensation as the stage dramatist and novelist. _ This constructive undertaking is intended— (1) To provide for the unknown writer outside the gates a greater opportunity than he has heretofore enjoyed; (2) To bring to the screen the drama which springs from the people themselves, who Jive it and create it, and who can best reflect it in the universal medium of graphic expres- sion, the photoplay. Our production enter- Prise is the logical culmina- tion of a vision which in- spired the founders of the Palmer Photoplay Corpora- = a ae min Fei Mi ey SS=ase tion four years ago. Our search for fresh imagination for the screen has uncovered a gold mine of vital hu- man drama. Our training has re- vealed the tremendous possibilities of creative imagination equipped with the technique of screen inter- pretation. Our institution has attracted the warm support of thoughtful, cultured men and women who realize, from the public’s unerring point of view, what a mighty spiritual force the motion picture can and ought to become in the life of the whole world. They feel the urge to contribute something worth while that lies within them. They have shown their earnest pur- pose by enrolling for the course and service of the Department of Educa- tion of the Palmer Photoplay Cor- poration. Nearing completion in Hollywood is the new building which we shall occupy this autumn; and the time is ripe to realize our dream. We shall now back, with finished productions, our faculty’s judgment of talent—and our editors’ judgment of photoplays. It is the hope of this organization of 250 earnest men and women that, through a medium which we have the honor to provide, the people shall acquire and permanently retain controlling influence in an art which peculiarly belongs to them; and that the author, whose story is the indispensable starting point of every picture, shall have a reward commensur- ate with his contribution. The Palmer Photoplay “Better Pictures start with Better Stories” Palmer Photoplay Corporation LOS ANGELES, CALIF. Represented in New York at 527 Fifth Avenue The new building in Hollywood in course of construction for the Palmer Photoplay Corporation. Tt will be occupied this autumn Corporation will carry on with re- newed vigor its nation-wide search for creative imagination and dra- matic ability. It will continue to train properly qualified persons in the screen technique. Its Sales De- partment will continue to supply story material for those producers who have the vision to purchase screen stories on their merits. Our producing enterprise is merely an ex- tension of our activities which does not alter our long established edu- cational and story marketing policies. The Entrance Examination Here on the threshold of this extension of its service to better motion pictures, tae Palmer Phetoplay Corporation renews, with increased vigor, its search for the creative imagination that lies, often hidden, within the people themselves. With greater confidence than ever before it repeats its tried and proven assertion that any adult person who has the gifts of creative imagination and dramatic insight, can acquire, through the Palmer method, the technique of screen writing. With the public in overwhelming numbers supporting our contention that there can be no better pictures until there are better stories, we renew our effort to get better stories on the screen, both through our own production enterprise and those producers who have the vision to select and the ability to judge screen stories—on their merits. But the Palmer Photoplay Corporation will not consciously hold forth false hope. It will invite no person to enroll for training in the screen technique who has not passed the En- trance Examination. It does invite adult men and women, what- ever their occupati or writing experience, to take this exami ion by sending for our Creative Test Questionnaire. It will be sent , and without obligation of any kind. revealed to many persons the presence of unsuspected talent for creating dramatic stories. You can apply this interesting test in a single evening in your own home. frank analysis will be given you without cost upon return of the questionnaire to us. For your convenience the coupon app: PALMER PHOTOPLAY CORPORATION, nt of Education, 124 West 4th St., Los Angeles, Cal. PLEASE send me, without cost or obligation on my part, your questionnaire. i in it and return it to you for analysis. test, I am to receive further information about your Course and I will answer the questions If I pass the Service. comicbooks.com