Life, 1922-09-07 · page 2 of 44
Life — September 7, 1922 — page 2: what you’re looking at
What you’re looking at
This page is primarily an **advertisement for Mason Cords tires**, not political satire. The illustration shows a stylized figure (appears to be a woman in classical dress) pulling a luxury automobile up an impossible staircase, emphasizing the tire's climbing power and reliability on steep terrain. The ad's copy plays on the appeal to luxury car owners: Mason Cords were originally built for "fine, luxurious cars" but now anyone can enjoy their durability for "month after month" of driving in hills. The exaggerated image of hauling a car up endless steps is hyperbolic advertising—meant to convey superior traction and strength rather than make a political or social commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Tarn: Published Weekly by Life Publishing Entered as Second Class Matter June 8, 188: th a P gaara: Eabllsheds Seoexly by ale Bey 4 as: ie i a 3, ae st OMtee at New. York, GeCHAMES DANA Ginson, President ny Five Dollar: Ente! s class M el Sager : Sr ice-President September 7, 13 2, LIF! ssi . LA reasurer stem Manager MASON CORDS RANKLY, Mason Cords were built first for those fine, luxurious cars which demand distinctive perfection in every detail. Now, all who love the lure of the hills, may drive month after month on Mason Cords, secure in the knowledge that these sturdy tires of worth and distinction will serve them continuously and well. Branches in Principal Cities THE MASON TIRE & RUBBER COMPANY. KENT, OHIO comicbooks.com