Life, 1922-08-24 · page 33 of 36
Life — August 24, 1922 — page 33: what you’re looking at
What you’re looking at
This Life magazine page from the early 1920s contains three distinct items: **Rhymed Review**: A humorous poem mocking Émile Coué's "autosuggestion" self-help method, which was genuinely popular at the time. The satire ridicules the idea that repeating "I'm getting better every day" can cure physical ailments and achieve goals by manipulating one's subconscious mind. It playfully compares Coué (presented as optimistic) to Freud (presented as cynical about human nature). **Pears' Soap Advertisement**: A conventional beauty product advertisement featuring a woman's portrait. **"Our Charming Competitors"**: A satirical piece about resistance to feminism. It mocks men using King Canute imagery—attempting to hold back women's advancement like Canute supposedly tried stopping the tide. The author ridicules this resistance as futile and somewhat pathetic, though notes men still hold advantages (like marriage prospects). **"Query of the Middle-Aged"**: A brief anecdote about generational double-bind—elderly women taught silence for elders now must stay silent for younger people's "self-expression."
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
fo NR re a tad LT Rhymed Reviews The Practice of Autosuggestion by the Method of Emile Coué By C. Harry Brooks. Dodd, Mead & Co. OULD you be freed from every kind Of woe and make your forces double? Bamboozle dark Subconscious Mind, That ever-present source of trouble. Subconscious Mind! He pumps my lood, Controls my breathing apparatus, Digest food,—I call him “Bud,” Because he’s my Divine Afflatus. A clever, contumacious child, He \on't be reasoned with, con- yund him! Dictation simply drives him wild; But there’s a way to get around im, If, twenty times or so, you say, Befure the Land of Dream re- ceives you, “I'm getting better every day,” Subconscious Mind at last believes ‘ou. When once you’ve put the thing cross, Farewell to bunion, cough, or etter! Subconscious Mind, the body's boss, Convinced, will quickly make you better. No matter what your goal or aim, You must not doubt yourself a minute, “Of course I'll win the ame !""— nscious Mind will make you win it. ed to sing, or pay a bill, to raise the faintest on; y, “DM try’; respond, “I ous Mind obeys Sug- gestion, is this chap, Subconscious Mind ?— Dr. Freud, “A darned old roué,” no! If somewhat unretined, A good old scout!” says Dr. Coué. Dont:Snore’ Derson.| SIMPLE DEVICE CO., Middleburg, Va. have and to hold a lovely com- plexion is the delightful experience of a woman who uses Pears’ Soap. “Good morning! Have you used Pears’ Soap?” Our Charming Competitors HERE are still occasional fright- ened flurries, real or simulated, emanating from individuals who pro- fess to see danger in the rising tide of feminism which they think threat- ens to engulf the social and industrial world. This they endeavor to stem by the old Canute method of plant- ing a swivel chair on the strand and pointing a fountain pen sternly at the sisterly sea. To re-enforce their position they erect huge signboards along the masculine coast, on man- land, announcing in no uncertain tones that “The Ocean’s Place Is in Its Bed!” or words to that effect. But this apparently has no effect. ” Canute just can’t make those wild waves. behave; the tide keeps on rising and, ever and anon, it is nec- essary to roll back the swivel chair and remove the tottering signboard. It is this spirit which is keeping a lot of men idle, a spirit to be for- given and understood, but to be com- bated, nevertheless, But as for the women doing it! Nonsense. Why, a man holds the high-trump always, if he only knew If all else fails, he can always marry her, can’t he? Well, perhaps not always, but usually. Only yesterday my Uncle Horace said apologetically, “Woman's place is in the home!” “Look out, Uncle,” I said, “you'll get your feet wet.” He didn’t understand me, but of course, he wouldn't. GS. C, Query of the Middle-Aged WO elderly ladies were return- ing from a party at which all the family, young and old, had been present. “When I was young,” said the elder, “I was taught to be quiet so that my elders could talk—and now that I am growing old, I find that I must be quiet so that the younger generation will be able to learn self- expression. I should like to know when my turn is coming!” comicbooks.com