Life, 1922-08-24 · page 32 of 36
Life — August 24, 1922 — page 32: what you’re looking at
What you’re looking at
The left side is a **Lucky Strike cigarette advertisement** employing circular "testimonial" design, each ring promising benefits: "One extra process," "It's toasted," and "This gives a delightful quality impossible to duplicate." This reflects early 20th-century cigarette marketing that emphasized manufacturing claims as health/quality virtues—a common tactic before tobacco's dangers were acknowledged. The right side contains **Life magazine's charitable announcements** (Fresh Air Fund donations) and promotional material for an upcoming **"Burlesque Number"**—a parody issue mocking contemporary American newspapers, following a previous successful magazine parody. The piece titled "People Never Make Mistakes Any More—But" sarcastically catalogs how people rationalize errors through misinterpretation, loose facts, and absent data—satirizing human self-deception, a common *Life* editorial theme. The **burlesque concept** references satirical humor traditions from classical sources (Aristophanes) through American humorists like Ring Lardner, positioning *Life* as cultural commentator.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LUCKY STRIKE CIGARETTE K BY, extra process 4A “ty SYy (‘sy LF This gives a delightful quality— - LIFE LIFE’S Fresh Air Fund Lirz’s Fresu Arr Funp has been in opera- tion for fom nee thirty-five years. In that time it savended $205,652.78 and has given a Nerenia t in the country to 42,722 poor city children, Contributions, which are acknowledged in Lire about three weeks after their receipt, should be made payable to Lirr’s Fresu Air Funp, and sent to 598 Madison Ave. New York City. Previously acknowledged $17,861.57 Emma Rounds, New Yo: Ss 9.00 Helen M. Bowers, Boise, Idaho. ... 5.00 W. H. Rice, Hawaii. 5.00 Mrs. Louise M. Remington, Boston, Mass. 10.00 “Anonymous,” klyn, N. ¥, ; 10.00 Eleanor Kert, Staten Island, N.Y. 10.00 Carroll. B. Whitcomb, - Brooklyn, N. Y.. 10.00 Mollie Lovejoy, Schenectady, N.Y. 50.00 Mr. and Mrs. Galbraith Miller, Jr., Milwaukee, Wis. 20.00 Lewis D, Truslow, Charleston, W. Va. . 5.00 » Me. 5.00 y of L. C. M.. . 5.00 Mr. and Mrs. E. G. Goodell, Stev- ens Point, Wii 10.00 In Memory of Warren Bacon Curtis 10.00 Abbie Greenleaf Library, Fran- conia, N. 8 aa 1.00 Mrs, F. H. Waste Colo. Springs, Colo. . 10.00 Quinibeck Juniors, So. Fairlee, Vt. 10.00 Miriam Brush, Brooklyn, N. Y..... 1.00 Vincent Astor, New York C + 100.00 W. M. H., Chestnut Hill, Mass... 15,00 “Room 1213". + 10.00 Mrs. Baker, New York City 1.00 A. E. Harrison, Heringto on, K : 10.00 25.00 10.00 . 100.00 Mary’ I, Sterling, > 50.00 P. C. R., New York City Miss A. S. Deas, Summerville, oy je Dr. Agra Mckinley, Wheeling, W. Va. Johnson Bennett McKinley, Wheel- ing, W. Edwards “Kids,” Orlando, Fla. B. W., St. Paul, Minn. Mrs. G. Hunter Brown, Ni City Mrs. Charlotte E. Whittemore, Newton, Mass . A Fresh Air Fiend. D. McNair, Essex Fells, . Quinibeck Junior Camp, So. Fairlee, Vt. Mrs. Mr. and Mrs. Charles H. Betknap, Sacramento, Cal.. H. H. Buggie, Toled In_ Memory W Babcock Hazel Nelson, Ithaca, A. M. Tilney, Orange, M. ‘Maynard, Mass...... Kenneth Taylor, New’ York City.. $18,548.07 People Never Make Mistakes Any More—But The information upon which their assertions are based has been errone- ously interpreted. They have accepted too literally the somewhat loosely collected facts. Their exact meaning is obscured by the absence of definite reports. Lacking charts the full purport of their statements is not evident. Decisions made at such confer- ences are likely to prove slightly in- accurate. J.H. A. Burlesque is the foundation of all humor. It orginated with our simian ancestors long before William J. Bryan was born. Its lineal de- scendant, Satire, has inspired every great humorist— from Ra- belais to Ring Lardner— from Aristophanes to George Ade. Last Year LIFE issued a Burlesque Number, in which we parodied our contemporary American mag- azines. It was one of the most notable events in LIFE’S history Having performed this service for the magazines, we feel that the newspapers should not be neglect: ed. And'so we have prepared a second Burlesque Number— The Sunday Edition of Life which will be on sale Sunday, September 3rd. Although the number contains everything that the typical Sun- day newspaper has to offer, it is published in LIFE’S usual compact form—so that you won't have to handle it with a pitchfork. It would be advisable, and appro- priate, to order a copy of the S pay Epition oF Lire from your news-dealer in advance. He can deliver it with the rest of the papers on the Sabbath morning. Get Our Survey Gratis has been ite merits in over 100,000 test cases. WRITE TODAY for my FreeBooklet—"“A CLEAR- ‘TONE SKIN"—telling how E. S. GIVENS, 225 Chemical Bidg., Kansas City, Me. comicbooks.com