Life, 1922-08-10 · page 27 of 36
Life — August 10, 1922 — page 27: what you’re looking at
What you’re looking at
This is **not a cartoon or satire**—it's a straightforward product advertisement for Eastman Kodak Company. The page promotes the No. 1 Autographic Kodak Special camera, priced at $50.00. The ad emphasizes the camera's appeal to amateur photographers: despite not fitting in a vest pocket, it offers professional-grade features (Anastigmat lens, Kodamatic shutter with speeds from 1/2 to 1/200 second) in a compact, portable design suitable for travel photography. The text stresses convenience and quality results—"pictures you will be proud to bring back." This represents early 20th-century consumer marketing targeting middle-class hobbyists seeking accessible yet capable cameras. The emphasis on portability and ease reflects the growing amateur photography market of the era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
No. 1 Autographic Kodak Specza/ A New Model Kodak Equipment: Kodak Anastigmat Lens /.6.3 and Kodamatic Shutter Price $50.00 HE No.1 Special won’t fit the vest pocket—it will fit any other. And yet its complete appointments and high-grade lens and shutter give it a practical photographic scope hitherto associated with large cameras, only. The lens is the famous Kodak Anastigmat /.6.3—Eastman-made to make good pictures. The resulting 214x334 negatives are clean-cut, brilliant. The scientifically accurate, Eastman-made Kodamatic shutter which splendidly supports this high-grade, high-speed lens, has seven adjustable speeds from 1% second to 1/200 second as well as time and bulb action, This range includes virtually every picture in the hand camera field. Its convenient size and smart appearance make the No. 1 Specéa/ an ideal Kodak to take with you; its equipment gives you pictures you will be proud to bring back. See this Special at your dealer’ s Eastman Kodak Company, Rochester,N.Y.. rie Kodakcity comicbooks.com