Life, 1922-08-03 · page 31 of 36
Life — August 3, 1922 — page 31: what you’re looking at
What you’re looking at
This is primarily **advertising**, not political satire. The page promotes Crane's Writing Papers, a stationery brand by Eaton, Crane & Pike Company. The large illustration at top left depicts a crowded social scene—appears to be a gathering of well-dressed people, possibly at a social event or salon. It's used to establish the aspirational context: refined, cultured society. The text emphasizes that discerning women recognize Crane's papers as representing "style and quality." The advertisement positions the product as essential for proper social correspondence—a marker of good taste and refinement. The right side shows product samples and variations (different envelope styles). One callout references Caroline De Lancey's etiquette book, "Correct Social Correspondence," available with samples for 60 cents—a period marketing tie-in. **The satire is subtle**: the page gently mocks the anxiety around social propriety and "correct" stationery choices that preoccupied upper-class readers, while selling the solution to that very anxiety.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
— STATIONERY OF REFINEMENT AND GOOD TASTE Instead of an equal number of sheets and envelopes in the new five quire box of Crane’s Writing Papers, they are proportioned to allow for some letters to run over the regulation single sheet. This is both aconvenienceand an economy, with well with Dix arold cunt, Tue woman whose taste is sure, unhesi-. tr, tatingly recognizes that rare union of ¢ In- tists style and quality which characterizes AL Smartness and good taste are ex- Crane’s Writing Papers. Our designers, pressed in all five styles of Crane's Linen Lawn. They are separately rok Bi skillful as they are, could never produce designed to suit individual prof- Sen- erence. ackle such real creations without the under- chard , lying quality that the Cranes put into or the paper stock. pro- EATON, CRANE & PIKE COMPANY with NEW YORK . PITTSFIELD, MASS. “ruze. Naii: 9 Ora n e S When one has forgotien the cor- recttwording of some special letter, (Q) e e Cp | acceptdnce, or invitation, there is t S a e T S a ready reference in Caroline De Tl l ng P Lancey’s desk book,** Correct Social Correspondence.” A copy, with ; usable samples of Crane's Linen Lawn, will be mailed to you for 60 cents, Ao comicbooks.com