Life, 1922-08-03 · page 30 of 36
Life — August 3, 1922 — page 30: what you’re looking at
What you’re looking at
This page is primarily a **Pepsodent toothpaste advertisement**, not satire or political content. The two photographs show women with and without tooth film—a visual "before and after" demonstrating the product's claimed benefits. The text educates readers about dental science: a sticky film coating teeth causes discoloration, harbors bacteria and acid-forming food deposits, and leads to decay and pyorrhea (gum disease). Pepsodent, the "new-day dentifrice," supposedly combats this film while multiplying saliva's natural protective alkalinity. This reflects early 1920s dental marketing, when toothpaste companies began claiming scientific endorsement by dentists—a relatively new advertising strategy. The page includes a mail-in offer for a free 10-day trial tube. The right column lists acclaimed silent films from 1922, unrelated to the advertisement.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
How Pretty Teeth affect the smile—teeth freed from film See what one week will do The open smile comes naturally when there are pretty teeth to show. But dingy teeth are kept concealed. The difference lies in film. That is what stains and discolors. That is what hides the tooth luster. Let us show you, by a ten-day test, how mil- lions now fight that film. Why teeth are dim Your teeth are coated with a viscous film. You can feel it now. It clings to teeth, gets between the teeth and stays. No ordinary tooth paste can effec- tively combat it. The tooth brush, therefore, leaves much of it intact. That film is what discolors, not the teeth. It often forms the basis of a dingy coat. Millions of teeth are clouded in that way. The tooth attacks Film also holds food substance which ferments and forms acids. It holds the acids in contact with the teeth to cause decay. Germs constantly breed in it. They, with tartar, are the chief cause of pyorrhea. Thus most tooth troubles are now traced to film, and very few people escape them. Must be combated Dental science has long been seeking a daily film combatant. In late years 10-Day Tube Free THE PEPSODENT COMPANY, Dept. 164, 1104 S. Wabash Ave., Chicago, Ill. Mail 10-day tube of Pepsodent to “Only one tube to a family. two effective methods have been found. Authorities have proven them by many careful tests. Now leading dentists nearly all the world over are urging their daily use. ‘ A new-day tooth paste has been’ per- fected, made to comply with modern requirements. The name is Pepsodent. These two great film combatants are embodied in it. It goes further Other effects are now considered essential. Pepsodent is made to bring them all. It multiplies the salivary flow. It multiplies the starch digestant in the saliva. That is there to digest starch deposits on teeth, so they will not re- main and form acids. It multiplies the alkalinity of the saliva. That is Nature’s neutralizer for acids which cause decay. Thus every application gives these tooth-protecting forces multiplied ef- fect. These things mean whiter, cleaner, safer teeth. They mean natural mouth conditions, better tooth protection. This ten-day test will convince you by what you see and feel. Make it for your own sake, then decide what is best. Pepsadent REG.U.S. The New-Day Dentifrice Endorsed by modern authorities and now advised by leading dentists almost -the world: dver.- Used by careful people of some forty races. All druggists supply the targe tubes. (The regular Silent Drama departmen will be found on page 22) Note The following list includes those pic. tures which, in Lire’s opinion, are the best that have been presented during the first half of 1922. They are listed in the order of their first appearance, Tol’able David. First National, with Richard Barthelmess ; directed by Henry ing. Orphans of the Storm. United Ar- tists, with Lillian and Dorothy Gish; directed by D, W. Griffith. Foolish Wives. Universal, by and with Erich von Stroheim. Red Hot Romance. First National, by Emerson and Loos. One Glorious Day. Paramount, with Will Rogers; written and directed by Walter Woods and James Cruze, A Doll’s House. United Artists, with Nazimova; directed by Charles Bryant. The Cradle Buster. Film Guild, with Glenn Hunter; directed by Frank Tuttle. For the Defense. Paramount, with Ethel Clayton; directed by Paul Powell The Sin Flood. Goldw with Helene Chadwick and Richard Dix directed by Frank Lloyd. Grandma’s Boy. Pathé, with Harold Lloyd. The Loves of Pharaoh. Paramount, directed by Ernest Lubitsch. The Prisoner of Zenda. Metro, with Alice Terry; directed by Rex In: gram. Sherlock Holmes. United Artists, with John Barrymore; directed by Al- bert Parker. Trouble. First National, with Jackle Coogan. The Crossroads of New York. First National, produced by Mack Sen- nett. Sonny. First National, with Richard Barthelmess; directed by Henry King, Yellow Men and G di with Helene Chadwick and Rich: Our Leading Citizen. Paramount, with Thomas Meighan; written by George Ade. Nanook of the North. Path’, pro- duced by Robert J. Flaherty. Salomé. United Artists, with Nazi mova; directed by Charles Bryant The Dictator. Paramount. with Wallace Reid; directed by James Cruze Short Subjects Buster Keaton Comedies. Firs! National—“The Boat,” “The Cops.” etc Bruce Wilderness Tales. /duce: tional—“And Women Must Weep,” “My Country,” etc. Sport Pictorials. by_Grantland Rice. Hy Mayer’s Travelaughs. F. B. 0. —*“Such Is Life in Paris,” ete. Cold Feet. Educational, produced by_Al Christie. Nature Pictures. Post, produced by Clyde Elliott. Animated Cartoons: Mutt anf Jeff, Fox; Out of the Inkwell, Flei- scher, and Tony Sarg’s Almanac. R. E Hodkinson, edited For Review Next Man Unconquerable” There Was.” Week—“The and “A Fool comicbooks.com