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Life, 1922-07-27 · page 29 of 36

Life — July 27, 1922 — page 29: what you’re looking at

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Life — July 27, 1922 — page 29: Life, 1922-07-27

What you’re looking at

This page contains two literary pieces and a major advertisement. **Left side:** Two short stories—"The Remarkable Rightness of Dad" and "The Club of Knaves"—both satirizing post-Prohibition economic collapse. The first contrasts a young man's envy of 1920s brokers (who flouted the Volstead Act) with his current regret, now that the financial market has crashed. The second depicts a war buddy who's turned to burglary, entering his "club" through a window—dark satire on economic desperation. **Right side:** A full-page advertisement for Clicquot Club soft drinks (Ginger Ale, Sarsaparilla, Birch Beer, Root Beer), featuring a cherubic child figure. The ad emphasizes purity and universal appeal across classes and ages, produced in Millis, Massachusetts. The juxtaposition is striking: stories about financial ruin and crime appear alongside cheerful advertising for wholesome beverages—reflecting Life's dual role as satirical commentary and advertising vehicle during the early Depression era.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

and $ or rion ul The Remarkable Rightness of Dad HEN I was young and stocks were high,— And money grew on every tree, I often said to myself, said I, “A broker's life is the life for me! They always seem to have such fun! | wonder how the trick is done.” r had another plan. he said, “the Law will But Fat “My do.” And since he was a forceful man, I coldly answered, “Done with pain it was to me © That I could not a broker be. They used to take me out to dine, Those happy, snappy broker- sports And when they’d had a little Wine They revelled in committing torts: Those were the days when nothing cked Except, of course, the Volstead Act. But now Time’s mighty pendulum Has swung to quite another side: | The great financial sea is dumb Where once the brokers used to ride. Icon my cases in the night And murmur softly, “Dad was ight.” G. S.C. The Club of Knaves ae ELL f'gossakes,” said a fa- miliar voice, »‘when ju get out?” He was one of the gentlemen who had helped me help make the world safe for Liberty Bonds. I was flat- tered that he remembered me. In- deed, | took it as a particular tribute that one or all of my particular war outfit hadn't murdered me long ago. They were a nice lot of boys. “How are you?” I asked politely. “And what are you doing?” I asked him that from experience. The first man to ask that question wins. “Back at me old job,” he an- swere|. “Burglary.” I was just a shade less surprised than you are. “iC on down to me club and drink,” he invited. I thought it expedient to accept. We turned down a side street. Half-way down the block we stopped. The house was like all the rest. My burglar friend leaped lightly to a window, opened it and disappeared inside. “Come on,” he said. I did. It was a novel way to enter a club but nobody, either outside or (Continued on page 32) LIFE Wee CrcanarGove GINGER ALE It’s a happy drink HERE never was such a friendly drink as Clicquot Club Ginger Ale. You can depend upon it always. Day after day, in summer or winter, in Newport or Los Angeles, the taste never varies. It’s a man’s drink and awoman’s. Little children love it, and it is kind to them. The fussiest people accept it gratefully and are per- fectly satisfied. The good-natured, easy- going folk, who usually take anything that comes along, ask for, and often insist upon, Clicquot Club Ginger Ale. There is the secret of Clicquot popularity—they all'like it. But don’t think that the happy blend, the taste, of Clicquot is all. Within every dancing drop of the golden liquid is purity itself. The water from which it is made is drawn from springs in cool caverns. No ginger but real Jamaica ginger is used, no sugar or fruit juice that is not as pure as can be bought or grown. There are other Clicquot beverages All are pure and good. Besides Ginger Ale, Clicquot makes Sarsa- parilla, Birch Beer, and Root Beer. We don’t know a better way to tell you how pure and good these drinks are than to say they are worthy companions of Clicquot Club Gin- ger Ale. Get a few bottles of these flavors when you buy a case of Clic- quot Club for the home. THE CLICQUOT CLUB COMPANY Millis, Mass., U. S. A. Ginger Ale Sarsaparilla Birch Beer Root Beer comicbooks.com