Life, 1922-07-20 · page 34 of 36
Life — July 20, 1922 — page 34: what you’re looking at
What you’re looking at
The left page is a commercial advertisement for the florist industry, promoting the "Say it with Flowers" campaign. The copy uses sentimentalist language to encourage busy people to send flowers as expressions of care, positioning flowers as meaningful gestures requiring minimal time investment. The right page reviews contemporary silent films (circa early 1920s), including *Nanook of the North*, *Salomé* (with Nazimova), and *Sherlock Holmes* (with John Barrymore). These reviews are straightforward plot summaries and quality assessments typical of entertainment journalism of the era. At bottom is "The Weakest Link," a humorous character sketch about a man of perfect moral integrity in major matters—honest on taxes, truthful about golf—who nonetheless cheats by putting lead sinkers in fish he catches. The joke satirizes selective morality: apparent virtue masking petty dishonesty. The Biltmore Hotel advertisement and Sure Relief (indigestion remedy) ads are standard period marketing.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
So little to do so much. Just a box of flowers and three short words. Just a minute or two spared by a busy man from a busy day. But a golden deed, for it has made two loving hearts tich in happiness. There can be no real happiness for those who hold you dear that you are not partner to. There can be no sor- row so deep that you cannot soften it, if you show that you care. Say it with flowers so that those you love will know. Your Florist will be glad to aid in the selections of floral tokens appropriate for every occasion, wedding anni g ie o versaries, Flowers ie may be tele- ay: hed to all = faerie United ; States and Canada and delivered n a few hours through the Florist Telegraph Delivery Service. Recent Developments G3 Rae ee (The regular Silent Drama department will be found on page 24) The Storm. Universal—A typical Merton Gill production, featuring a strong, silent man of the forest, a metropolitan viper and a pure young girl. Sure to attract. Salomé. United Artists—Nazimova in a remarkably beautiful picture, based on Oscar Wilde’s play, with striking settings done in the Beardsley manner. South of Suva. Paramount—More publicity for the South Seas, with Mary Miles Minter as the molested bride of a cruel planter. She is al- most sacrificed by the cannibals, but is rescued in what Whistler used to call “the nick of time.” Nanook of the North. Pathé—In Dancing Open in June Continuous music. Bub- bling gayety; sparkli life’ Cool, enka on the roth floor of | The BILTMORE NEW YORK many ways, the most genuinely in- teresting motion picture ever pro- duced. You can not afford to miss it, whether you happen to like Eskimo Pie or not. While Satan Sleeps. Paramount.— Jack Holt as a crook who assumes the guise of a parson and starts off on a safe-cracking expedition. His clerical garb, however, grows on him, and before long he is leading a reform movement. It is over-senti- mental in theme, but so convincing- ly constructed and so well acted as to be well above the average. Sherlock Holmes. United Artists— John Barrymore as the detective who made Conan Doyle famous when spirit- ism was still in its infancy. Silver Wings. Fox—A _mother- love story, featuring Mary Carr and several over-developed lachrymal glands. Yellow Men and Gold. Goldwyn. —Thrilling melodrama of, arch-crim- inals, buried treasure and rejection slips. Nero. Fox—A stupendous specta- cle of high life in ancient Rome. Our Leading Citizen. Paramount — Thomas Meighan as a_ pleasant young lawyer who likes to go fish- ing. George Ade wrote the story. (Nobody else could have.) My Wild Irish Rose. Vitagraph— A decrepit melodrama of the days when all stage Irishmen were “clivir divils” and all Englishmen despic- able cads. For Review Next, Week.—“The Disaior and “God’s Country and the aw.” The Weakest Link E never evaded a cent on his income tax. He never lied about his golf score. He never grafted a cigarette. He never tried to smuggle any- thing through the Customs. He never used his friends’ tele- phones without paying. He never drank without returning a drink, @He never purposely led out of the wrong hand at bridge. and yet He always put lead-sinkers into the fish he caught. DLT eBs ‘THE CAREY PRINTING CO. Inc. ‘New York. A Confirmed Optimist AN energetic contractor, alw: in a hurry, borrowed a small and badly worn roadster from one oi his carpenters for an emergency tri The owner apologized for the chine being in rather bad order. “Oh, that’s all right,” said the bustling employer, “I can drive any- thing that has four wheels,” And calling to another employee to ac- company him, he was off. A little way down the road the contractor noticed the absence of a key to the ignition switch. Later on he discovered that the emergency brake did not work. After another mile he found himself rolling down a smooth, level road toward a bridge, and a second glance showed a six- foot gap between the bridge and the bank. Viciously he jammed on the foot-brake, only to find that its bands would not hold. He glanced from side to side of the road, which was flanked by deep ditches filled with rocks. Fifty yards from the fatal bridge he stepped hard on the re- verse, but the reverse pedal was stuck and would not budge. Turning to his companion, the contractor cheerfully remarked: “Well, here’s hoping the gas gives out!” BP. SureRelief FOR INDIGESTION BELERNS IN ines 6 BELL-ANS Hot water Sure Relief 25¢ ano 75¢ PACKAGES EVERYWHERE comicbooks.com