Life, 1922-07-20 · page 33 of 36
Life — July 20, 1922 — page 33: what you’re looking at
What you’re looking at
This Life magazine page contains three distinct elements: **The Purist** (left column): A dark humor story about a grammar-obsessed man named Smith who violently punishes anyone committing grammatical errors—pursuing his grandmother with a hatchet for saying "ain't," whipping his mother, and killing his sweetheart with an ironing board. The satire mocks linguistic pedantry taken to absurd, murderous extremes. **"D—n! My Tire's Stolen!"** (top right): An advertisement disguised as a cautionary tale. The cartoon shows a frustrated motorist discovering their spare tire missing. The ad sells the Powersteel Autowlock ($2.50), a wire-rope lock preventing tire theft, and related products. The framing as a relatable problem makes the product pitch more persuasive. **An Easy Way to Remove Dandruff** (bottom left): A straightforward advertisement for Liquid Arvon hair product. The page demonstrates Life's mix of satirical humor and advertising revenue—a common early-20th-century magazine format where ads were presented entertainingly rather than as obvious commercials.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ice S. Palmer. Mier Dayton, G “Cash” N. 10.00 10.00 10.00 10. 5.00 10.00 Anonymo' pied Muriel Maen,’ Brooklyn, N.Y ‘s. Wellington iorse, Pasadena, Me ae eoece ~_ 10.00 Edith If, Ketcham, Buffalo, N 10.00 Mey 10.00 r 10.00 10.00 10.00 10.00 10.00 k 3 20.00 4 e, sh. 10.00 Buchenberger, ‘Nutley, 1.00 1.00 N rae Billy Actingron, : W 1.00 Gretel: olle, Bethlehem, Pa Menor. of Ernest T., Jr., Arling- ton 5.00 1 lenshaw, 10.00 err, Portland, J 10.00 err, Portland 10.00 Rochester, N. 10.00 Georg 10.00 10.00 10.00 10.00 Sinclair, Glenblair, Cal v. 10.00 Anon) nous, Greensboro, N. Maric {lartford Hoffman, Josephine Harford Hoffman, Orange, N. J Mrs. Wm. H. Sexton, Haddon < 10.00 25.00 100.00 yank, N. Y. € aul Arterburn, 10.00 $13,257.93 The Purist A iRAMMATICAL error would throw Smith into a frenzied manis. . At the age of nine his grand- motlier said “ain't,” and he pursued r «round the block with a hatchet. was me,” his mother uttered th promptly grabbed a horse- whi) and lashed his parent until she collapsed. “| wish I was dead,” his sweet- heart shrieked when he discarded her. With an ironing-board close by he gratified her wish. An Easy Way to Remove Dandruff If you want plenty of thick, beautiful, glossy, silky hair, do by all means get rid of dindruff, for it will starve your hair and ruin it if you don’t. _The best way to get rid of dandruff is to dissolve it. To do this, just apply a little Liquid Arvon at night before retiring; use enouzh to moisten the scalp, and rub it in gently with the finger tips. By morning, most, if not all, of your dandruff will be gone, and three or four more applications should completely re- move every sign and trace of it. You will find, too, that all itching of the scalp will stop, and your hair will look and feel a hundred times better. You can get Liquid Arvon at any drug store. A four- ounce bottle is usually all that is needed. The R. L. Watkins Co., Cleveland, Ohle. My Tire’s Stolen!” You don’t worry much about that blowout, until you get out and start to put on your spare—and find it isn’t there! and mighty expensive. Cost of tire, loss of time, expense of send- ing for repair car—all could have been saved by a Powersteel Autowlock, cost- ing $2.50. At that price, how can you afford to be without one? PoweERSTEEL AUTOWLOCK is made of a four-foot length of weather-proofed Yel- low Strand Wire Rope, with a sturdy, non-pickable spring lock. Handy, com- pact, reliable—thousands in use daily. ‘That’s exasperating, Get one for your spare tire. Price now $2.50, east of the Rockies. Bastine AUTOWLINE, also made of fa- mous Yellow Strand Wire Rope, is an- other dependable necessity. The original wire rope towline. Tight, compact—fits under seat cushion. Price now $4.95. PowERSTEEL TRUCKLINE, is a_ heavier line, for truck-towing. $8.65 with plain hooks; $10.10 with Snaffle Hooks. Sold by all good Dealers and Jobbers— Write us for Free Descriptive Circulars BRODERICK & BASCOM ROPE CO., ST. LOUIS—NEW YORK Manufacturers of Celebrated Yellow Strand Wire Rope Used at Leading Camps, Etc. F252A POWERSTEEL AUTOWLOCK aa’. ren Sly 1th Joneg preferred horseback riding and his wife motoring, so they compromised comicbooks.com