Life, 1922-07-20 · page 30 of 36
Life — July 20, 1922 — page 30: what you’re looking at
What you’re looking at
This page mixes advertisements with humor columns typical of 1920s Life magazine. The main content includes: **Alcorub Advertisement**: Promotes an alcohol-based muscle rub for post-exercise soreness, emphasizing it's superior to "grain alcohol" formerly used—likely referencing Prohibition-era concerns about medicinal alcohol abuse. **Satirical Jokes**: Several brief comic anecdotes mock contemporary figures and situations: - An actor marrying for the fifth time, unconcerned about commitment - A fortune teller predicting automobile death (reflecting new 1920s car culture anxieties) - A tenant's mundane apartment view complaint - A Russian joke about Bolsheviks losing their heads—referencing the recent Russian Revolution and Communist purges **Life Magazine Subscription Offer**: Uses a cartoon of a dog studying to encourage subscriptions, positioning the magazine as essential wit for modern life. The humor reflects 1920s preoccupations: multiple divorces, automobile dangers, and anti-Communist sentiment. The page is primarily commercial, mixing product ads with light satirical content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
RUB is more refreshing and beneficial to the skin than the “grain alcohol” you form- erly used. It combines just the proper proportion of alcohol with other cleans- - ing and invigorating ingredients to leave the tenderest skin soft, and refreshed. No unpleasant odor. No burning, smarting sensation. No parching of the skin as with “medicated alcohols.” At all Druggists—In Pint Bottles Only U. S. Industrial Alcohol Co. Largest Producer in the World Relieves and Refreshes Sore Feet and Weary Muscles After golf, tennis or other exercise, an Alcorub rubdown cools and invigorates, and relieves soreness A certain actor who has been known for his matrimonial adventures, one day approached a physician and asked for a thorough physical examination. “I want to see that I’m fit for a good many years yet, doc,” he said. “You know I’m to be married again soon, for the fifth time.” “H-m-m,” muttered the examiner as he put the stethoscope to the actor's heart. “Of course this fifth lady is the only girl in the world for you, and this is positively your last matrimonial venture?” “Oh, come, doctor,” cried the thespian, much alarmed. “I’m not as bad off as that, am 1?” —American Legion Weekly, In a Pinch, use ALLEN’S FOOT-EASE i Almost Certain Tue CrystaL Gazer: I’m sorry to tell you, madam, that your husband will meet his end by being run over by an automobile. Mrs. CrepuLous: Oh, are you sure? Tue Crystat Gazer: It will happen without doubt. That is, barring acci- dents—New York Sun. Prospective TENANT; I like the rooms, but the view from the front windows is rather monotonous. Janitor: Well, of course, mum, this New York, N. Y. is a flat, not one of them sight-seein’ autos.—Boston Transcript. Young and Fearless “Mary, if you misbehave like that you will make your mother angry at you.” Litrte Mary: That don’t scare me, she ain’t my wife—Detroit News. So Quick to Grasp His Opportunity And Make the Most of It This Dog probably studies We hear that an enterprising firm of Z a travel agents is arranging a series of $ e tours of the Conference-fields. Z eC —Punch, How about yourself? You don’t read it regularly ? Then seize now the chance of your lifetime to bring its bright fun and nimble wit into your pre- viously mundane existence, and you too wi. be ready to spring and grasp it when opportunity offers. Try it for six mionths, or Obey That Impulse, and, for a trial trip, avail yourself of our THE CHANCE OF A LIFETIME Special Offer Enclosed find One Dollar (Canadian $1.20, Foreign $1.40). Send Lire for the next ten weeks to “Tell_me, Boubiloff, how is it that everybody in Russia’ is a Bolshevik?” “My friend, half of them have lost their heads and the others are trying to hang on to theirs.” —Le Journal Amusant (Paris). Open only to new subscribers; no subscriptions renewed at this rate. LIFE, 598 Madison Avenue, New York Canadian $5.80 One Year $5 Foreign $6.60 comicbooks.com