Life, 1922-07-20 · page 29 of 36
Life — July 20, 1922 — page 29: what you’re looking at
What you’re looking at
This is a **advertisement, not satire or editorial content**. It announces that Fisher Body Corporation—a major automotive supplier—will now place an identifying symbol on car bodies they manufacture. The symbol, shown at bottom, depicts a horse-drawn carriage (referencing Fisher's origins in coach-building) with the word "FISHER" beneath it. The ad explains that consumers can recognize Fisher-designed car bodies by this logo, which will appear on the right side near the motor hood. The company operated in Detroit, Walkerville (Ontario), and Cleveland. This represents early automotive branding and quality-assurance marketing—Fisher Body was establishing itself as a prestigious maker of vehicle bodies for various automobile manufacturers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
When your attention and admiration are attracted by the beauty of a motor car body of Fisher design, you can definitely identify it by this symbol. It will appear from this time forward, on the right side of the car, close to the frame, and just back of the motor hood. FISHER BODY CORPORATION DETROIT WALKERVILLE, ONT. CLEVELAND Perce NG? EERE | ale acer RCrensaRR comicbooks.com