Life, 1922-07-13 · page 33 of 36
Life — July 13, 1922 — page 33: what you’re looking at
What you’re looking at
This Life magazine page is primarily **advertising**, not satire or political commentary. The main advertisement promotes **Melachrino cigarettes**, a luxury Turkish tobacco brand positioned as "The One Cigarette Sold the World Over." The ad's rhetoric claims Melachrino's superiority: a man who smokes ordinary cigarettes is "easily satisfied," but selecting Melachrino means being "impossible to please with any tobacco less worthy." The accompanying illustration shows an ornate Melachrino package with decorative foliage and what appears to be cigarettes displayed prominently. The page also contains smaller ads for **Locktite tobacco pouches** (emphasizing product preservation) and **Cortez cigars** ("Made at Key West"), plus a long list of names and monetary donations—likely contributions to a charitable cause supported by Life magazine. There is no political cartoon or social satire visible on this page. It represents standard early 20th-century luxury goods advertising.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
TUSSAR eS Fe Mit) ds y y .. Ma. Alden A. Thorndike, Boston, Mas “enna i Duneland "family rae obune Xenia, O W. L. Strong, St, Pauly fin Dato, M; Asheville, N.C. Kell, , Cineinnat re} $10.00 3.00 Miller, Charles City, Ta. A eek, Charles, City, Ta. s. Edith Moore, Asheville, } His eth Barton, Biltmore, N. C. Ane Holloway, Winchester, Ky. rton, Brooklyn, N. Y. W.” Barber, Ardmore, Pa. i. C tha as. be oren, Swarthmore, EF. Van Str: Pa. . ‘eth Leeds, Elberon, N. J Blisbeth Sillien, Bradford, Bs, M. Williams, Watertown, N Y. . Extrom, Mad- , Wilmington, D Mich. Sirs ‘J x _ Bolton an 10.00 Sullivan, Kirkwood, Mo. 10.00 Slater, Mo. 2.00 N.Y, 5.00 10.00 Cc. rs. A. H M. Markwell, M., Genev ng B Master Ge town, se 10.00 nboro, Pa. 10.00 aker, alker, Clause, Martin, New Va. . Allan Hoover, Chas. M. H George Mrs. M. \WV Grace Leonard, Louis Mar Joseph R E M Brookly n, ‘Scarsdale, ‘aylor, Brooklyn Rockwood, Mi refit F teven F. D. Brewster, Mrs. Alice V.’ Cady Y. . Lawrence W. Carlisle, Tampa, Fla. ae. H. x Holmes, Yonkers, C. Hea ieks, “Interlaken! H. ar “From the Barrett children, Roland LIFE .- ‘ SG o> a iP E man who is satis- fied with the ordinary cigarette is very easily satisfied. But the man who selects Melachrinos would be impossible to please with any tobacco less worthy. MELACHRINO owes its unique and distinctive preference, the world over, to the fact that it is composed only of the choicest Turkish tobacco grown, which, because of its delicacy of flavor, is impossible to imitate or eq MELACHRINO “The One Cigarette Sold the World Over’® AT. OFF Locktite 3 \ Keeps Tobacco Right | ONEY back if Locktite | Boris sive satisfaction. imple closing device guards i against tobacco leakage. | cops fl No | partment stores. Ifdeal- er cannot au ly eend $1.35 Genuine Suede pe mnots Pep Rubber Lin size. Made and Fully G TheF.S. MIL €O., os settee FOR _g’MEN OF BRAINS IGARS “MADE AT KEY WEST.— W. E. Hering, Abington, Pa. Jane, Robert and John Jameson, Con- cord, New Hampshire T. Scully, Topeka, Kan. Mrs. M. J. Lasala, Danbury, Ellison Hoover, Norwalk, Andrew Sangster, N.Y. M. Saunt ler, Letcher, Aire |b. Wyékoit, Copake Falis, uv 's. ‘Tank Corps Officers’ Camp Meade, Md. . H. J. Watrous, T: Meo "G.’’ Shields, “the Ni ight Adelaide *X._ Arnold, Rye, N. M. ‘Haslett, ‘Alameda, Cal .C. Koehler, ‘Kansas City, Mo. H.- A, Bell, Los Angeles. MacCarthy, Rolla, Mo. Frances Holmes, Knoxville, Tenn. Mrs. A. K. Smale, Los Angeles. Mrs. James R. Strong, Short Hilis, Conn. Flemington, arse, 20'S.) siegund Sundfor, Nassau, Bahamas E. W, Boswell, Rochester, N. Heavy a Marz, Berkeley, Cal. Mrs. 'L. H. Treadway, Cleveland MM” Converse Andover, Mass.. Mr. John ‘Brand, Bimira, 'N. Eleanor H. Stewart, Edgeworth, Ba. From B. R. W., Brooklyn, N. Mra, Leonard” Graham, Ques, A. Bueier, Gien Cove, N.Y. Friend, oases $10.00 15.00 10.00 K. Rohnert, Detroit In memory ‘of Baby Ella Cash, Santa_ Barbara, Cai Stanley A. Gillespie, ‘Greenville, Pa, F. Winkhans, N. Y. Cit ‘ Bernice E. Kent, Lancaster, N. H. W. James, Doylestown, Pa Se Anonymous, Santa Rosa, N. Mex. .: Bygon Chandler, Douglas Manor, Mrs, C “Elma Smith, York, Pa W. Brown, New Rochelle, N. Kennett Harlan, Los Angeles. Anonymous, Detroit In memory of a mother. Anonymous, Middletown, “In loving memory of C. ter” “Pettaquamscut a Newport I Sherwood. Rowland.” Waterbu Conn. Dr. B. Tepper, N. Y. City . . Primary Dept.’ of St. Paul Sunday School of Englewood, N. J Proceeds of sale of cold drinks, wold fish, rabbits, etc., conducted by Lucie, Helen and Ruth Bedfor Esthet and Grace Schiott, Marion Churchill, and Cordelia Gurnee at Greens Farms, Conn. .... Proceeds of a fais held by two tle girls, Peggis Adame and Elizabeth malmer, $10.00 10.00 10.00 10.00 5.00 $11,706.43 comicbooks.com