Life, 1922-07-13 · page 30 of 36
Life — July 13, 1922 — page 30: what you’re looking at
What you’re looking at
This page satirizes the modern woman's chaotic daily schedule through an "Efficiency Expert's" timeline. The humor lies in the absurd contradiction: the expert promises to organize "everything asked from you during the day," yet the schedule reveals a woman constantly interrupted—she leaves for the station, returns to add forgotten shopping items, misses trains, attends obligatory luncheons with cold speeches, shops unsuccessfully, and bridges the gap between duty and exhaustion. The satire targets both the *illusion* of efficiency in the 1920s and women's impossible competing demands: business appointments, domestic duties, social obligations, and shopping. The closing note admits failure—the schedule omits "time for attention to your normal business"—underlining that perfect organization of a woman's day is actually impossible. The ads (Hoo-Dye shock absorbers, Kardex cards) ironically reinforce this theme: products promising comfort and order to harried moderns.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
8.57—Come back again, by re. quest, to kiss good-by. 8.58—Start again. g.05—Arrive station. Miss 9.03. g.00-9.12—Curse train and railroad, 9.29—Board train. 10.38—Arrive office. 10.39—Answer telephone. 10.40-11.33—Find bootlegger and arrange for case of Scotch. j " : 11.35—Return to office. a - hee e 11.36—Accept telephoned invita- val tion to luncheon of Committee to g 4 Furnish Safety Razors to Shaveless V VOMEN />' f°) ssHion Russians Over Eighteen. 11.37—Leave office. 11.59—Arrive Hotel Enormous. 12.00-2.15—Eat lukewarm lunch- eon and listen to cold speeches. 2.16—Contribute razor to cause. 2.17-4.03—Attend to shopping list. 4.04-4.18—Phone office to say that For comfort and ease in motoring, for the elimi- you will not return. nation of fatigue and motor nerves, due to the constant shock of rough or uneven roads upon the spine, the Woman of Fashion abroad and at home 3 e So depends upon the Hoo-Dye method of control of 6.36-6.40—E x plain inability to the car springs which compels her car to move with : complete shopping tour. drawing-room steadiness, and brings her to the end } 6.41-7.14—Dress, of her motoring day in starting freshness. The 7.15-8.30—Dinner. . Hoo-Dye equipped car rides on a liquid cushion. 8.35-11.10—Bridge at Mrs. Whoo- 4.19-5.11—Continue shopping. —Start for railroad station. Put them on your car today. ae . 11.45—Retire. .35—Arrive home. Hoo-Dyeis regular equip: ment_on the majority of the finest foreign cars, | If motoring wearies you or makes you conscious of your and in his country it tired nerves, send for our book “How Motoring Shocks is; ‘Mandard equipment h s System” by R. Kendrick Smith, on Cunninghams, while | M.D.D.O., one of America’s foremost physicians and osteo- many thousands have paths. For your own health’s sake you should have a copy been applied to, Pack- —send for it today and learn the health way of motoring. ard ‘ierce - Arrows, Ride easy with Hoo-Dye Hydraulic Shock Absorbers. Cadillacs, —Studebake: Mercers,, Hudsons, Buffalo, N. Y. Buicks “and other of Manufactured by the Houde Engineering Corp. America’s best cars. Canadian Dist.: Canadian Fairbanks Morse Co., Ltd., Montreal Call Tel-U-Where for I regret that in arranging this schedule I have not been able to in- clude time for attention to your nor- mal business, but your order insisted that the other items be provided for. Tue Hovpaitte Company, 1418 West / HOO-DYE SHOCK ABSORBERS | (HOUDAILLE ) Our Nearest Distributor HYDRAULIC “Yes, sir, they think I am crazy, but I ask you, if I were crazy, would society permit me at Jarge with a revolver?” —L’Iilustration (Paris). es 70,000 Business Houses Save Money With KARDEX Cards in Sighs NY. Letters of an Efficiency Expert A Schedule S®: In accordance with your re- quest I have mapped out a schedule which will permit you to do every- thing asked from you during the day. Strict adherence to its items is ab- solutely necessary. 6.45—Rise. 6.46-7.00—The Deadly Dozen. (Can be cut to nine if razor is dull.) 7.01-7.10—Shave and bathe. —Break fast. —Clean furnace by re- 8.10—Mow lawn, by request. 8.30—Make shopping list, by request. 8.41-8.45—Wash hair. 8.46—Start for railroad station. 8.47—Return, by request, to enter forgotten items on shopping list. 8.56—Start again. hands. | Comb Very truly yours, E, F. Ficrency ‘TRADE MARK REG. PAT. OFF, THE ORIGINAL wipe GARTER WOULD YOU WEAR A TOURNIQUET? Then why wear any garter (whether wide or narrow) that depends upon ad- justed tightness? The E. Z. Garter, the original wide garter, has no adjustments—no tight- ness to constrict veins and muscles. E. Z. Garters are 35c to $1 everywhere, in single-grip, regular or adjustable, the E. Z, 2-grip, and the new E. Z. Sport Garter. made solely by THE THOS. P. TAYLOR CO. Bridgeport, Conn. comicbooks.com