Life, 1922-07-13 · page 22 of 36
Life — July 13, 1922 — page 22: what you’re looking at
What you’re looking at
This page contains **Life's Title Contest** for a Maxfield Parrish painting (not visible in this excerpt). Readers submit titles competing for prizes up to $500, judged by Life's editorial staff by August 1st, 1922. The main satirical content is **"What Every Dog Knows,"** a humorous list mimicking philosophical aphorisms—likely parodying earnest self-help or wisdom literature popular in the era. Lines like "You can't scratch all the fleas all the time" and "Incompatibility, thy name is cat" are mock-serious observations about dog behavior, with the final entry joking about dodging traffic ("you can't dodge all the drivers all the time"). The **cartoon below** shows a man at a doorway marked "KEEP DRY" during apparent rain, asking "How can I help it?"—a visual punchline about the impossibility of staying dry in a downpour, echoing the dog list's theme of unavoidable predicaments. Both elements reflect Life's satirical style: gentle mockery of human pretension through animal perspective and everyday absurdities.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LIFE LIFE’S Title Contest OR the best title to the Maxfield Parrish picture above, Lire will award prizes as follows: - $500.00 $200.00 $100.00 First Prize .......... Second Prize Third Prize The Contest will be governed by the following ConpITIONS: (Contestants are advised to read these conditions care- fully, and to conform to them exactly. LiFe cannot undertake to enter into correspendence or to reply to inquiries.) By “best” is understood that title which most cleverly and briefly describes the picture above. The contest is now open and open to everybody, and will close at this office at noon on Tuesday, August rst, 19: Titles will be judged by three members of Lire’s Edi- torial Staff, and their decision will be final. Titles may be original, or may be a quotation from some well-known author, and should not exceed twenty words each. Contestants may send in more than one title, but not more than ten to a sheet. Should we have duplicates of any of the winning an- swers, the full amount of the prize will be given each tying contestant. The final award will be announced as early as possible after the close of the contest (allowing for completion of the final reading). Checks will be sent simultaneously with the announcement of the award. All titles should be addressed to Lire’s Picture Title Contest, 598 Madison Avenue, New York, N. Y. En- velopes should contain nothing but the competing titles, typewritten or very plainly written, using one side of paper only, with the name and address of the sender on each sheet. The members of Lire’s staff will not compete. What Every Dog Knows OU can’t scratch all the fleas all the time. Constant chewing clears away bones. Torn ears will happen. There’s no pastime like the hunt. All the world loves a paw-giver. Children in danger are friends indeed. Phonographs should be seen, not heard. What is so rare as a ride in an auto? A garbage pail contains a multitude of tid-bits. When in church, elude the vestryman. Chasing a ball is its own reward. Nothing succeeds like swimming. A rat under a paw is worth two in a hole. It’s never too early to bark at a tramp. The moon makes howlers of us all. The proper welcome of Master is jumping up on him. A little whipping now and then is meted out by the best of men. Uneasy lies the head that’s filled with dreams. It’s always great weather when a boy and a dog get together. Incompatibility, thy name is cat. See a bed and mess it up. In time of fire, bark. Run up to meet others as others run up to meet you. It’s a long night that has to be passed in the cellar. You can’t keep a bruised hind leg down. You can dodge some of the drivers all the time, and all the drivers some of the time; but you can't dodge all the drivers all the time. “Keep dry!! How can I help it?” comicbooks.com