Life, 1922-06-22 · page 30 of 34
Life — June 22, 1922 — page 30: what you’re looking at
What you’re looking at
This page is primarily **advertising** interspersed with brief satirical humor pieces typical of Life magazine's format. The dominant advertisement promotes **Melachrino Cigarettes**, claiming discriminating taste correlates with smoking them—a now-jarring assertion given modern health knowledge. The ad features a camel (the brand's mascot) and emphasizes 43 years of quality. Other advertisements include eye protectors (Autoglas) and jewelry (Krementz cufflinks). The satirical content consists of short jokes: - "A Retort in Kind": Two theologians dispute over titles (Father vs. Doctor) - "The New Word": A child overuses "propaganda," suggesting this term was recently entering common American vocabulary - Brief comedic exchanges about English wives and doctor's advice The page reflects **1920s-era advertising practices** where cigarette smoking signified refinement, and demonstrates how "propaganda" was still novel enough to be humorous when misapplied by children.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LIFE [T is not a coincidence | that the man of dis- criminating taste is a smoker of Melachrino Cigarettes. To enjoy them has always been an evidence of an appreciation of the finer things of life. MELACHRINC Cigarettes are made from the choicest and most carefully selected Turkish tobaccos grown, and because of their superb and unchanging quality, they have had no rival for forty-three years. MELACHRINO “The One Cigarette Sold the World Over” She AUTOGLAS RTF 2SkrshPORAMES T gang, Carte Blanche PATENTED MAY 2, 1011 | Doctor: I would advise you, madam, An eye protector of graceful i teks, drequent piped of fresh design that adjusts itself comfortably | © Frusnaxo (an hour later): What wind, dust and flying particles and | atering-place, and afterwards to the does | not detract fron the personal country. Also, I must get some new ae or the pleasures of the light gowns at once. ) , . . —Tit-Bits (London). Ideal for Motoring, Goif, Tennis, Fishing, Hunting or Trap-shooting. The Desi 4 esire for Change Procurable from Optical, Motor 8 and Sporting Goods Establishments. | Wee a Slee saePly the address of in the same place any length of time. a MotHer: He probably got it from F. A. HARDY & CO. his nurses. Dept. B. Box 804, Chicago, Ill. —Le Journal Amusant (Paris). FatHer: I don’t know what is the matter with that child. He won't stay A Retort in Kind Two venerable theologians wer y friendly despite their’ differences? faith. One, the Episcopalian rector. was about seventy years old, and the minister of the Presbyterian church was slightly younger. The rector, who was a good deal of a High-Churchman, always liked to be addressed as “Father.” Having become used to this title through years of con- versation with his old friend, the Pres- | byterian minister used it several times | in addressing a new rector who in course of time succeeded the ° But the young rector did not like t! More than once he asked the Presby- terian minister to omit the title, but in vain. “See here, Doctor Smith,” sa irate rector, one day, “for some have been asking you to stop c ‘father.’ If you do it again I You ‘mother,’ and if, after that, it again I shall call you ‘grandmother.” —Harper’s, | In a Pinch, use ALLEN’S FOOT-EASI The New Word “Propaganda is a new word that has lately been mastered by eleven-year-old Mary Ellen Sparks,” says the Tanners Creek Times. “She manages to use it once or twice every day. Last night after supper Mary Ellen was for the picture show when her mothe said she must stay at home and was the dishes. Mary said to herse | scornful undertone: ‘All this talk about | America being a f country is noth- ing but propaganda.’” —Norfolk Virginian-Pilot. Tourist: Why, Donald, you surprise me. You don’t the English people and yet you have an English wiie. Donatp (with a sigh): Ay, mon, that accounts for it. —Boston Transcript. With the gathermg of society at the famous resorts, merchants iromediately Rave a demand for Krementz Correet Evening Jewelry. Identified by the name “Krementz” on the back of each pi — $1.50; ~:Pall-Dress Sets, $7.50 to- Literature upon request. RENTERS eipannannelrt. Spool Links 1047 K $2.50 the pair comicbooks.com