Life, 1922-06-22 · page 29 of 34
Life — June 22, 1922 — page 29: what you’re looking at
What you’re looking at
This is a **Fisher Body Corporation advertisement**, not satire or political content. The page announces that Fisher Body—a major automotive body manufacturer—will henceforth mark its products with the company's imprint/logo (visible as a carriage emblem in the circular seal). The text explains this branding decision: the Fisher name has become valuable enough to manufacturers, dealers, and car owners that the company now wants visible credit on finished vehicles. This represents a significant moment in automotive history when component suppliers began receiving prominent brand recognition rather than remaining anonymous parts makers. The ornate decorative border and formal presentation suggest this was a prestige advertisement in *Life* magazine, aimed at the automotive industry and affluent readers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
& | Because the name has come to be an asset and a criterion to motor car manu- facturers, dealers and owners alike, the finished products of the Fisher Body Corporation from this time forward will bear the imprint of the makers. FISHER BODY CORPORATION DETROIT = WALKERVILLE, ONT. = CLEVELAND comicbooks.com